广告分析 · MSKU 131072

统计周期 2026-08-24 ~ 09-22（近30天）店铺 USATTRACO-US（sid 110） 1 个 SP 活动数据来源领星广告接口快照 2026-09-22

预算使用率 62%——预算未吃满，投放量仍有空间（先清理低效花费再放量）。

一、总览（2026-08-24 ~ 09-22（近30天））

$92.59

广告花费

$194.88

广告销售额

47.51%

ACoS

广告订单

2.10

ROAS

12,324

曝光

173

点击

1.40%

CTR

$0.54

CPC

6.94%

CVR

$7.72

CPA

二、活动对比（6 个）

活动	类型	日预算	花费	销售额	ACoS	订单	曝光	点击	CTR	CPC	CVR	花费占比
T131072-AT-CC-2	手动	$5	$92.59	$194.88	47.51%	12	12,324	173	1.40%	$0.54	6.94%	100.0%	超预算
合计	--	$5/天	$92.59	$194.88	47.51%	12	12,324	173	1.40%	$0.54	6.94%	100%

三、每日趋势（08-24 ~ 09-22）

四、关键词表现（手动活动，0 个）

活动	关键词	匹配	出价	曝光	点击	花费	销售额	订单	ACoS	CVR
手动活动无关键词数据

五、搜索词表现（Top 80 / 115 条）

活动	搜索词	曝光	点击	花费	销售额	订单	ACoS	CVR
T131072-AT-CC-2	girls cardigan	2,741	30	$14.87	$59.97	3	24.80%	10.00%
T131072-AT-CC-2	cardigan for girls	648	13	$6.78	$29.98	2	22.62%	15.38%
T131072-AT-CC-2	girls cardigans 7-8	8	4	$2.42	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls shrug cardigan	12	2	$1.69	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls pink sweater	7	2	$1.64	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	purple sweater girls	6	2	$1.52	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	b0gxzdfy6y	73	3	$1.11	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	pink sweaters girls	2	1	$1.04	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls cream v neck sweater button	1	1	$1.04	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	5 year old girl sweaters	1	1	$1.04	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls shrugs for wedding	2	1	$1.04	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls white shrug	1	1	$1.04	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	cardigan 5 year old girl	2	1	$1.04	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	cardigan girls 5-6	1	1	$1.04	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls cardigan sweater	2	1	$1.04	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	church cardigan wedding	1	1	$1.04	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	white cardigan for girls	10	1	$1.03	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	purple girl cardigan	2	1	$1.02	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls shrug with button	1	1	$1.02	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	purple cardigan for girls	6	2	$1.00	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	ruffle cardigan for girls	1	1	$1.00	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	shrug girl 6 years cotton	1	1	$0.93	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	purple cardigan kids	1	1	$0.91	$29.98	2	3.04%	200.00%
T131072-AT-CC-2	girls pink shrug sweater	1	1	$0.90	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls cardigan pink	1	1	$0.90	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	kids cardigans girls 5-6	1	1	$0.84	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girl bolero cotton	3	1	$0.81	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	pink sweater girls	2	1	$0.80	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	toddler cardigan	10	2	$0.79	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	kids pink cardigan	1	1	$0.78	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	b0h3txzrl2	10	2	$0.74	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	b0fq7y42n4	14	2	$0.74	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	b0h3tyss9r	29	2	$0.74	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	b0h3znxjq3	2	2	$0.74	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls pink ruffle cardigan	5	1	$0.72	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls eyelet cotton sweater	1	1	$0.71	$14.99	1	4.74%	100.00%
T131072-AT-CC-2	sweater 5/6 girl	2	1	$0.71	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls pink cardigan	1	1	$0.68	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls shrug	17	1	$0.67	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	light pink sweater	1	1	$0.67	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girl purple cardigan	3	1	$0.66	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girl cardigan	4	1	$0.66	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls crop sweater	2	1	$0.66	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls' sweaters	1	1	$0.66	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls cotton long sleeve crew neck sweaters	1	1	$0.66	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	long cardigan for toddlers	1	1	$0.66	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	cropped toddler cardigan	1	1	$0.64	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	toddler cardigan cotton shrug 4t ruffle	1	1	$0.64	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	little girl cardigan 4-5	1	1	$0.60	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	toddler cardigan 3t	4	1	$0.60	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	ruffle sweater cardigan girls	1	1	$0.60	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girl cover sweater	1	1	$0.60	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	pink knitted jacket	2	1	$0.60	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	cropped pink cardigan	1	1	$0.57	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	toddler girls all caught in school cardigans cotton pink	3	1	$0.57	$14.99	1	3.80%	100.00%
T131072-AT-CC-2	girls ruffled single button pink sweater	4	1	$0.56	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	pink cardigan ruffled	3	1	$0.56	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girl church cardigan	1	1	$0.56	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	cotton shrug with ruffle hem 4t	1	1	$0.54	$29.98	2	1.80%	200.00%
T131072-AT-CC-2	pink ruffle cardigan	5	1	$0.53	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	toddler girl cardigan	2	1	$0.52	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	pink short sweater for 5 year girl	1	1	$0.52	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	cardigan heart	1	1	$0.51	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	cardigan with hearts on it	1	1	$0.51	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls pink cropped cardigan	4	1	$0.51	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	crop sweater girls	4	1	$0.51	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls shrug 13-14 years old	2	1	$0.51	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls cotton sweater	2	1	$0.51	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls purple sweater	3	1	$0.51	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	pink heart cropped cardigan	2	1	$0.48	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	pink cardigan toddler	2	1	$0.47	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	hearts on sweaters	2	1	$0.44	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls crochet cardigan	1	1	$0.40	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	butterfly cardigan	2	2	$0.39	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	b0h3zyq6xv	5	1	$0.37	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	b0gxz8p6q7	3	1	$0.37	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	b0fd2lyl4k	1	1	$0.37	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	b0h1g2t8ss	2	1	$0.37	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	b0h3v26vyw	5	1	$0.37	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	b0h2xhsb17	5	1	$0.37	$0.00	0	99999999.00%	0.00%

六、广告位分布

广告位	曝光	点击	花费	销售额	订单	ACoS	花费占比

七、广告组（1 个）

活动	广告组	曝光	点击	花费	销售额	订单	ACoS	关键词数	投放数
T131072-AT-CC-2	T131072-AT-CC-260528	12,303	173	$92.59	$194.88	12	47.51%	-	-

八、洞察与建议

整体表现
1 个活动合计花费 $92.59、销售额 $194.88、ACoS 47.51%、订单 12 单、ROAS 2.10。广告销售额占店铺净销售额（ASoAS）口径见 Brief。
预算使用率 62%
1 活动每日预算合计 $5，30 天上限 $150，实际花费 $93（62%）。花费接近预算上限，注意部分活动 Out of Budget 限制曝光。
高ACoS活动
T131072-AT-CC-2（ACoS 47.51%，花费 $92.59）需重点优化：检查搜索词、降低出价或收紧匹配。

数据来源：领星广告（ads.lingxing.com）报表接口快照（2026-09-01 采集），周期 2026-08-24 ~ 09-22（近30天）。口径：ACoS=广告花费/广告销售额；订单为广告归因订单。自动活动（Auto 紧+宽 / Auto 同）无手动关键词，其搜索词明细接口未返回数据（该活动投放明细可在页面 Targeting 报表查看），关键词/搜索词表仅覆盖手动活动。广告位/广告组/每日趋势覆盖全部 6 个活动。实时数据快照，与页面展示可能有分钟级差异。