# 广告分析 · MSKU 131072（2026-08-24 ~ 09-22（近30天））

**店铺** USATTRACO-US（sid 110） · **1 个 SP 活动** · 数据来源：领星广告接口快照 2026-09-22

> 预算使用率 62%——预算未吃满，投放量仍有空间（先清理低效花费再放量）。

## 一、总览
| 指标 | 值 | 指标 | 值 |
|---|---|---|---|
| 广告花费 | $92.59 | 广告销售额 | $194.88 |
| ACoS | 47.51% | ROAS | 2.10 |
| 广告订单 | 12 | CPA | $7.72 |
| 曝光 | 12,324 | 点击 | 173 |
| CTR | 1.40% | CPC | $0.54 |
| CVR | 6.94% | 日预算合计 | $5 |

## 二、活动对比
| 活动 | 类型 | 日预算 | 花费 | 销售额 | ACoS | 订单 | 曝光 | 点击 | CTR | CPC | CVR | 花费占比 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| T131072-AT-CC-2 | 手动 | $5 | $92.59 | $194.88 | 47.51% | 12 | 12,324 | 173 | 1.40% | $0.54 | 6.94% | 100.0% |
| **合计** | -- | $5/天 | **$92.59** | **$194.88** | **47.51%** | **12** | 12,324 | 173 | 1.40% | $0.54 | 6.94% | 100% |

## 三、每日趋势
| 日期 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|
| 2026-08-24 | $5.06 | $14.99 | 1 | 33.76% |
| 2026-08-25 | $1.20 | $0.00 | 0 | 0.00% |
| 2026-08-26 | $1.81 | $0.00 | 0 | 0.00% |
| 2026-08-27 | $2.37 | $0.00 | 0 | 0.00% |
| 2026-08-28 | $0.74 | $0.00 | 0 | 0.00% |
| 2026-08-29 | $0.71 | $0.00 | 0 | 0.00% |
| 2026-08-30 | $1.95 | $0.00 | 0 | 0.00% |
| 2026-08-31 | $1.79 | $0.00 | 0 | 0.00% |
| 2026-09-01 | $2.10 | $0.00 | 0 | 0.00% |
| 2026-09-02 | $0.38 | $0.00 | 0 | 0.00% |
| 2026-09-03 | $5.91 | $29.98 | 2 | 19.71% |
| 2026-09-04 | $3.12 | $0.00 | 0 | 0.00% |
| 2026-09-05 | $7.50 | $0.00 | 0 | 0.00% |
| 2026-09-06 | $5.91 | $44.98 | 2 | 13.14% |
| 2026-09-07 | $10.13 | $14.99 | 1 | 67.58% |
| 2026-09-08 | $5.75 | $0.00 | 0 | 0.00% |
| 2026-09-09 | $3.14 | $29.98 | 2 | 10.47% |
| 2026-09-10 | $6.33 | $0.00 | 0 | 0.00% |
| 2026-09-11 | $1.21 | $0.00 | 0 | 0.00% |
| 2026-09-12 | $4.53 | $14.99 | 1 | 30.22% |
| 2026-09-13 | $3.14 | $0.00 | 0 | 0.00% |
| 2026-09-14 | $0.52 | $0.00 | 0 | 0.00% |
| 2026-09-15 | $3.91 | $29.98 | 2 | 13.04% |
| 2026-09-16 | $2.39 | $0.00 | 0 | 0.00% |
| 2026-09-17 | $2.24 | $0.00 | 0 | 0.00% |
| 2026-09-18 | $3.42 | $0.00 | 0 | 0.00% |
| 2026-09-19 | $2.41 | $0.00 | 0 | 0.00% |
| 2026-09-20 | $1.88 | $0.00 | 0 | 0.00% |
| 2026-09-21 | $1.04 | $14.99 | 1 | 6.94% |
| 2026-09-22 | $0.00 | $0.00 | 0 | 0.00% |

## 四、关键词表现（手动活动 0 个）
| 活动 | 关键词 | 匹配 | 出价 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | CVR |
|---|---|---|---|---|---|---|---|---|---|---|

## 五、搜索词表现（Top 50 / 115 条）
| 活动 | 搜索词 | 匹配 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|---|---|---|---|
| T131072-AT-CC-2 | girls cardigan |  | 2,741 | 30 | $14.87 | $59.97 | 3 | 24.80% |
| T131072-AT-CC-2 | cardigan for girls |  | 648 | 13 | $6.78 | $29.98 | 2 | 22.62% |
| T131072-AT-CC-2 | girls cardigans 7-8 |  | 8 | 4 | $2.42 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girls shrug cardigan |  | 12 | 2 | $1.69 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girls pink sweater |  | 7 | 2 | $1.64 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | purple sweater girls |  | 6 | 2 | $1.52 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | b0gxzdfy6y |  | 73 | 3 | $1.11 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | pink sweaters girls |  | 2 | 1 | $1.04 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girls cream v neck sweater button |  | 1 | 1 | $1.04 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | 5 year old girl sweaters |  | 1 | 1 | $1.04 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girls shrugs for wedding |  | 2 | 1 | $1.04 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girls white shrug |  | 1 | 1 | $1.04 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | cardigan 5 year old girl |  | 2 | 1 | $1.04 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | cardigan girls 5-6 |  | 1 | 1 | $1.04 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girls cardigan sweater |  | 2 | 1 | $1.04 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | church cardigan wedding |  | 1 | 1 | $1.04 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | white cardigan for girls |  | 10 | 1 | $1.03 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | purple girl cardigan |  | 2 | 1 | $1.02 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girls shrug with button |  | 1 | 1 | $1.02 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | purple cardigan for girls |  | 6 | 2 | $1.00 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | ruffle cardigan for girls |  | 1 | 1 | $1.00 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | shrug girl 6 years cotton |  | 1 | 1 | $0.93 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | purple cardigan kids |  | 1 | 1 | $0.91 | $29.98 | 2 | 3.04% |
| T131072-AT-CC-2 | girls pink shrug sweater |  | 1 | 1 | $0.90 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girls cardigan pink |  | 1 | 1 | $0.90 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | kids cardigans girls 5-6 |  | 1 | 1 | $0.84 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girl bolero cotton |  | 3 | 1 | $0.81 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | pink sweater girls |  | 2 | 1 | $0.80 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | toddler cardigan |  | 10 | 2 | $0.79 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | kids pink cardigan |  | 1 | 1 | $0.78 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | b0h3txzrl2 |  | 10 | 2 | $0.74 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | b0fq7y42n4 |  | 14 | 2 | $0.74 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | b0h3tyss9r |  | 29 | 2 | $0.74 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | b0h3znxjq3 |  | 2 | 2 | $0.74 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girls pink ruffle cardigan |  | 5 | 1 | $0.72 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girls eyelet cotton sweater |  | 1 | 1 | $0.71 | $14.99 | 1 | 4.74% |
| T131072-AT-CC-2 | sweater 5/6 girl |  | 2 | 1 | $0.71 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girls pink cardigan |  | 1 | 1 | $0.68 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girls shrug |  | 17 | 1 | $0.67 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | light pink sweater |  | 1 | 1 | $0.67 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girl purple cardigan |  | 3 | 1 | $0.66 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girl cardigan |  | 4 | 1 | $0.66 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girls crop sweater |  | 2 | 1 | $0.66 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girls' sweaters |  | 1 | 1 | $0.66 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | girls cotton long sleeve crew neck sweaters |  | 1 | 1 | $0.66 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | long cardigan for toddlers |  | 1 | 1 | $0.66 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | cropped toddler cardigan |  | 1 | 1 | $0.64 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | toddler cardigan cotton shrug 4t ruffle |  | 1 | 1 | $0.64 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | little girl cardigan 4-5 |  | 1 | 1 | $0.60 | $0.00 | 0 | 99999999.00% |
| T131072-AT-CC-2 | toddler cardigan 3t |  | 4 | 1 | $0.60 | $0.00 | 0 | 99999999.00% |

## 六、广告位分布
| 广告位 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | 花费占比 |
|---|---|---|---|---|---|---|---|

## 七、广告组（1 个）
| 活动 | 广告组 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|---|---|---|
| T131072-AT-CC-2 | T131072-AT-CC-260528 | 12,303 | 173 | $92.59 | $194.88 | 12 | 47.51% |

## 八、洞察与建议
1. **整体表现**：1 个活动合计花费 $92.59、销售额 $194.88、ACoS 47.51%、订单 12 单、ROAS 2.10。广告销售额占店铺净销售额（ASoAS）口径见 Brief。
2. **预算使用率 62%**：1 活动每日预算合计 $5，30 天上限 $150，实际花费 $93（62%）。花费接近预算上限，注意部分活动 Out of Budget 限制曝光。
3. **高ACoS活动**：T131072-AT-CC-2（ACoS 47.51%，花费 $92.59） 需重点优化：检查搜索词、降低出价或收紧匹配。

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*数据来源：领星广告报表接口快照（2026-09-22），周期 2026-08-24 ~ 09-22（近30天）。自动活动无关键词/搜索词明细（可在页面 Targeting 报表查看）；广告位/广告组/每日覆盖全部活动。*