# 广告分析 · MSKU 21264（2026-08-24 ~ 09-22（近30天））

**店铺** USATTRACO-US（sid 110） · **7 个 SP 活动** · 数据来源：领星广告接口快照 2026-09-22

> 预算使用率 85%——接近上限，部分活动可能 Out of Budget。

## 一、总览
| 指标 | 值 | 指标 | 值 |
|---|---|---|---|
| 广告花费 | $2,572.01 | 广告销售额 | $10,513.46 |
| ACoS | 24.46% | ROAS | 4.09 |
| 广告订单 | 484 | CPA | $5.31 |
| 曝光 | 333,703 | 点击 | 2,934 |
| CTR | 0.88% | CPC | $0.88 |
| CVR | 16.50% | 日预算合计 | $101 |

## 二、活动对比
| 活动 | 类型 | 日预算 | 花费 | 销售额 | ACoS | 订单 | 曝光 | 点击 | CTR | CPC | CVR | 花费占比 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21264 MB BRA | 手动 | $35 | $1,034.43 | $3,754.17 | 27.55% | 170 | 117,179 | 1,124 | 0.96% | $0.92 | 15.12% | 40.2% |
| 21264 MB 运动 | 手动 | $20 | $499.65 | $2,226.26 | 22.44% | 102 | 80,444 | 527 | 0.66% | $0.95 | 19.35% | 19.4% |
| 21264 Auto 紧+宽 | 自动 | $20 | $495.82 | $1,768.79 | 28.03% | 84 | 57,666 | 623 | 1.08% | $0.80 | 13.48% | 19.3% |
| 21264 Auto 同 | 自动 | $10 | $222.39 | $1,185.74 | 18.76% | 56 | 39,816 | 273 | 0.69% | $0.81 | 20.51% | 8.6% |
| 21264 MB 船领 | 手动 | $6 | $163.49 | $532.74 | 30.69% | 25 | 18,109 | 178 | 0.98% | $0.92 | 14.04% | 6.4% |
| 21264 MB at | 手动 | $5 | $138.43 | $942.81 | 14.68% | 43 | 19,822 | 187 | 0.94% | $0.74 | 22.99% | 5.4% |
| 21264 ME/MP 船领 | 手动 | $5 | $17.80 | $102.95 | 17.29% | 4 | 667 | 22 | 3.30% | $0.81 | 18.18% | 0.7% |
| **合计** | -- | $101/天 | **$2,572.01** | **$10,513.46** | **24.46%** | **484** | 333,703 | 2,934 | 0.88% | $0.88 | 16.50% | 100% |

## 三、每日趋势
| 日期 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|
| 2026-08-24 | $87.51 | $306.85 | 15 | 28.52% |
| 2026-08-25 | $83.32 | $403.82 | 18 | 20.63% |
| 2026-08-26 | $84.69 | $460.81 | 19 | 18.38% |
| 2026-08-27 | $83.73 | $434.80 | 19 | 19.26% |
| 2026-08-28 | $84.32 | $459.06 | 19 | 18.37% |
| 2026-08-29 | $85.76 | $268.88 | 12 | 31.90% |
| 2026-08-30 | $85.72 | $205.90 | 10 | 41.63% |
| 2026-08-31 | $85.34 | $504.77 | 23 | 16.91% |
| 2026-09-01 | $86.37 | $242.89 | 11 | 35.56% |
| 2026-09-02 | $87.49 | $347.04 | 16 | 25.21% |
| 2026-09-03 | $85.83 | $332.85 | 15 | 25.79% |
| 2026-09-04 | $85.81 | $282.97 | 14 | 30.32% |
| 2026-09-05 | $87.69 | $205.90 | 10 | 42.59% |
| 2026-09-06 | $85.41 | $446.73 | 20 | 19.12% |
| 2026-09-07 | $88.51 | $313.85 | 15 | 28.20% |
| 2026-09-08 | $88.94 | $338.84 | 17 | 26.25% |
| 2026-09-09 | $85.66 | $461.99 | 21 | 18.54% |
| 2026-09-10 | $83.36 | $587.72 | 27 | 14.18% |
| 2026-09-11 | $83.40 | $606.69 | 30 | 13.75% |
| 2026-09-12 | $89.21 | $233.89 | 11 | 38.14% |
| 2026-09-13 | $86.57 | $346.84 | 15 | 24.96% |
| 2026-09-14 | $98.73 | $237.84 | 11 | 41.51% |
| 2026-09-15 | $102.92 | $553.62 | 27 | 18.59% |
| 2026-09-16 | $97.23 | $425.79 | 20 | 22.84% |
| 2026-09-17 | $97.56 | $257.84 | 12 | 37.84% |
| 2026-09-18 | $94.81 | $264.20 | 11 | 35.89% |
| 2026-09-19 | $91.88 | $360.73 | 17 | 25.47% |
| 2026-09-20 | $95.80 | $457.43 | 21 | 20.94% |
| 2026-09-21 | $88.44 | $162.92 | 8 | 54.28% |
| 2026-09-22 | $0.00 | $0.00 | 0 | 0.00% |

## 四、关键词表现（手动活动 36 个）
| 活动 | 关键词 | 匹配 | 出价 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | CVR |
|---|---|---|---|---|---|---|---|---|---|---|
| 21264 MB BRA | tank tops with built in bras | broad | $0.85 | 34,536 | 460 | $410.85 | $1,407.84 | 63 | 29.18% | 13.70% |
| 21264 MB BRA | ribbed tank tops for women built in bra | broad | $0.93 | 30,576 | 158 | $155.53 | $937.53 | 43 | 16.59% | 27.22% |
| 21264 MB BRA | tank with built in bra for women | broad | $0.86 | 12,626 | 170 | $155.23 | $474.68 | 23 | 32.70% | 13.53% |
| 21264 MB 运动 | sleeveless workout tops for women | broad | $0.91 | 15,845 | 130 | $124.68 | $669.65 | 30 | 18.62% | 23.08% |
| 21264 MB 运动 | gym tank tops woman | broad | $0.89 | 20,953 | 116 | $111.89 | $399.81 | 18 | 27.99% | 15.52% |
| 21264 MB at | +attraco tank top built in bra | broad | $0.75 | 17,812 | 146 | $109.57 | $701.92 | 32 | 15.61% | 21.92% |
| 21264 MB BRA | workout tank with built in bra | broad | $0.88 | 15,905 | 101 | $95.51 | $349.85 | 15 | 27.30% | 14.85% |
| 21264 MB 运动 | athletic tank tops for women | broad | $0.90 | 15,908 | 98 | $95.34 | $552.72 | 25 | 17.25% | 25.51% |
| 21264 MB 船领 | boat neck tank top built in bra | broad | $0.83 | 12,119 | 91 | $80.19 | $236.89 | 11 | 33.85% | 12.09% |
| 21264 MB BRA | built in bra tank tops for women | broad | $0.84 | 6,904 | 82 | $75.76 | $214.90 | 10 | 35.25% | 12.20% |
| 21264 MB 运动 | running tank tops for women | broad | $0.88 | 10,729 | 66 | $63.10 | $152.93 | 7 | 41.26% | 10.61% |
| 21264 MB BRA | sports bra tank top | broad | $0.90 | 6,503 | 65 | $60.84 | $190.45 | 8 | 31.95% | 12.31% |
| 21264 MB 船领 | boat neck tank top | broad | $0.88 | 4,651 | 46 | $45.36 | $122.93 | 6 | 36.90% | 13.04% |
| 21264 MB 运动 | yoga tops for women | broad | $0.85 | 6,390 | 51 | $45.22 | $253.27 | 12 | 17.85% | 23.53% |
| 21264 MB 船领 | +boat neck tank top built in bra | broad | $0.88 | 1,163 | 37 | $33.56 | $172.92 | 8 | 19.41% | 21.62% |
| 21264 MB BRA | built in bra workout tops for women | broad | $0.81 | 2,713 | 35 | $29.70 | $112.95 | 5 | 26.29% | 14.29% |
| 21264 MB 运动 | workout tank tops for women | broad | $0.81 | 2,896 | 33 | $28.26 | $105.94 | 5 | 26.68% | 15.15% |
| 21264 MB BRA | padded tank tops for women | broad | $0.91 | 5,070 | 29 | $28.02 | $45.98 | 2 | 60.94% | 6.90% |
| 21264 MB at | +attraco tank top | broad | $0.75 | 1,473 | 33 | $22.87 | $154.93 | 7 | 14.76% | 21.21% |
| 21264 MB 运动 | yoga tank tops for women | broad | $0.87 | 5,170 | 23 | $21.64 | $91.94 | 5 | 23.54% | 21.74% |
| 21264 MB BRA | sewn in bra tank tops for women | broad | $0.86 | 1,349 | 13 | $11.91 | $19.99 | 1 | 59.58% | 7.69% |
| 21264 MB BRA | workout tops with built in bra | broad | $0.94 | 864 | 11 | $11.08 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21264 MB 运动 | pilates tank tops for women | broad | $0.95 | 2,414 | 9 | $8.55 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21264 ME/MP 船领 | boat neck tank top | phrase | $0.81 | 360 | 10 | $7.84 | $59.98 | 2 | 13.07% | 20.00% |
| 21264 ME/MP 船领 | boat neck tank top built in bra | exact | $0.84 | 63 | 8 | $6.63 | $42.97 | 2 | 15.43% | 25.00% |
| 21264 MB at | attraco ribflex | phrase | $0.78 | 516 | 8 | $5.99 | $85.96 | 4 | 6.97% | 50.00% |
| 21264 MB 船领 | boat neck tank top | phrase | $1.10 | 176 | 4 | $4.38 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21264 ME/MP 船领 | boat neck tank top | exact | $0.87 | 244 | 4 | $3.33 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21264 MB at | attraco ribflex workout tank tops with built in bra | exact | $0.75 | 3 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21264 MB at | attraco tank top built in bra | exact | $0.75 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21264 MB at | +attraco ribbed workout tank tops for women | broad | $0.70 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21264 MB BRA | pilates tops women built in bra | broad | $0.85 | 145 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21264 MB 船领 | +boat+neck tank top | broad | $1.20 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21264 MB 船领 | boat neck tank top built in bra | exact | $0.85 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21264 MB 船领 | boat neck tank top | exact | $0.85 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21264 ME/MP 船领 | scoop neck workout tops for women | exact | $0.80 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |

## 五、搜索词表现（Top 50 / 1729 条）
| 活动 | 搜索词 | 匹配 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|---|---|---|---|
| 21264 MB at | attraco tank top built in bra | broad | 17,205 | 136 | $102.15 | $640.70 | 29 | 15.94% |
| 21264 MB BRA | attraco tank top built in bra | broad | 3,836 | 49 | $42.51 | $392.36 | 18 | 10.83% |
| 21264 MB BRA | tank tops with built in bras | broad | 1,368 | 35 | $31.70 | $65.97 | 3 | 48.05% |
| 21264 MB BRA | built in bra tank tops for women | broad | 692 | 19 | $18.15 | $19.99 | 1 | 90.80% |
| 21264 MB BRA | tank tops with built in bras | broad | 1,660 | 18 | $18.12 | $205.90 | 10 | 8.80% |
| 21264 MB 船领 | tank tops with built in bras | broad | 1,288 | 22 | $18.05 | $88.96 | 4 | 20.29% |
| 21264 MB BRA | built in bra tank tops for women | broad | 251 | 18 | $16.67 | $59.96 | 3 | 27.80% |
| 21264 Auto 同 | built in bra tank tops for women |  | 534 | 19 | $16.13 | $116.15 | 5 | 13.89% |
| 21264 MB 运动 | athletic tank tops for women | broad | 1,722 | 15 | $14.96 | $137.94 | 6 | 10.85% |
| 21264 MB BRA | tank with built in bra for women | broad | 280 | 16 | $14.57 | $0.00 | 0 | 99999999.00% |
| 21264 MB BRA | built in bra tank | broad | 3,950 | 15 | $14.15 | $22.99 | 1 | 61.55% |
| 21264 MB 运动 | workout tank tops woman | broad | 2,101 | 14 | $13.68 | $0.00 | 0 | 99999999.00% |
| 21264 MB BRA | tank top with built in bra | broad | 1,858 | 14 | $13.51 | $202.88 | 9 | 6.66% |
| 21264 Auto 紧+宽 | built in bra tank tops for women |  | 716 | 17 | $13.30 | $19.99 | 1 | 66.53% |
| 21264 MB BRA | ribbed tank with built in bra | broad | 497 | 14 | $13.22 | $82.96 | 4 | 15.94% |
| 21264 MB BRA | ribbed workout tank tops for women | broad | 1,051 | 13 | $13.10 | $119.95 | 5 | 10.92% |
| 21264 MB BRA | built in bra tank tops for women | broad | 439 | 14 | $12.93 | $22.99 | 1 | 56.24% |
| 21264 MB 运动 | tank tops with built in bras | broad | 742 | 13 | $12.28 | $0.00 | 0 | 99999999.00% |
| 21264 MB BRA | built in bra tops for women | broad | 159 | 13 | $11.29 | $0.00 | 0 | 99999999.00% |
| 21264 MB BRA | tank tops with built in bras | broad | 1,176 | 11 | $10.84 | $45.98 | 2 | 23.58% |
| 21264 MB BRA | tank with built in bra | broad | 253 | 12 | $10.83 | $0.00 | 0 | 99999999.00% |
| 21264 MB 运动 | athletic tank tops for women | broad | 882 | 11 | $10.73 | $0.00 | 0 | 99999999.00% |
| 21264 Auto 紧+宽 | attraco tank top built in bra |  | 739 | 13 | $10.60 | $0.00 | 0 | 99999999.00% |
| 21264 MB 运动 | tank tops with built in bras | broad | 505 | 10 | $9.73 | $39.98 | 2 | 24.34% |
| 21264 MB BRA | built in bra tops for women | broad | 168 | 11 | $9.65 | $0.00 | 0 | 99999999.00% |
| 21264 Auto 紧+宽 | danysu tank top built in bra |  | 793 | 12 | $9.55 | $45.98 | 2 | 20.77% |
| 21264 MB 运动 | built in bra tank tops for women | broad | 126 | 10 | $9.10 | $19.98 | 1 | 45.55% |
| 21264 MB BRA | built in bra tank top | broad | 159 | 10 | $9.09 | $39.98 | 2 | 22.74% |
| 21264 MB 运动 | workout tops for women | broad | 859 | 9 | $8.93 | $19.99 | 1 | 44.67% |
| 21264 MB BRA | ribbed tank tops for women built in bra | broad | 541 | 9 | $8.91 | $0.00 | 0 | 99999999.00% |
| 21264 MB BRA | workout tank with built in bra | broad | 298 | 9 | $8.47 | $42.98 | 2 | 19.71% |
| 21264 Auto 同 | attraco tank top built in bra |  | 119 | 10 | $8.33 | $9.99 | 1 | 83.38% |
| 21264 MB BRA | built in bra tank | broad | 1,547 | 9 | $8.31 | $0.00 | 0 | 99999999.00% |
| 21264 MB BRA | built in bra tank | broad | 1,704 | 9 | $8.19 | $22.99 | 1 | 35.62% |
| 21264 Auto 同 | tank tops with built in bras |  | 245 | 9 | $7.58 | $19.99 | 1 | 37.92% |
| 21264 MB at | attraco tank top built in bra | broad | 182 | 10 | $7.52 | $19.99 | 1 | 37.62% |
| 21264 MB BRA | tank top built in bra | broad | 88 | 8 | $7.38 | $0.00 | 0 | 99999999.00% |
| 21264 MB BRA | tank top with built in bra | broad | 220 | 8 | $7.32 | $0.00 | 0 | 99999999.00% |
| 21264 Auto 紧+宽 | built in bra tank |  | 109 | 9 | $7.18 | $0.00 | 0 | 99999999.00% |
| 21264 MB 运动 | workout tank tops woman | broad | 575 | 7 | $7.04 | $0.00 | 0 | 99999999.00% |
| 21264 MB BRA | ribbed tank tops for women | broad | 193 | 7 | $6.98 | $0.00 | 0 | 99999999.00% |
| 21264 MB 运动 | racerback tank tops for women | broad | 490 | 7 | $6.95 | $62.97 | 4 | 11.04% |
| 21264 MB 运动 | high neck workout tank tops for women | broad | 178 | 7 | $6.88 | $19.99 | 1 | 34.42% |
| 21264 Auto 紧+宽 | tank with built in bra |  | 618 | 9 | $6.78 | $0.00 | 0 | 99999999.00% |
| 21264 MB 运动 | racerback tank tops for women | broad | 218 | 7 | $6.68 | $0.00 | 0 | 99999999.00% |
| 21264 MB BRA | built in bra tanks for older women | broad | 52 | 7 | $6.40 | $0.00 | 0 | 99999999.00% |
| 21264 Auto 紧+宽 | tank tops with built in bras |  | 644 | 8 | $6.26 | $0.00 | 0 | 99999999.00% |
| 21264 Auto 紧+宽 | built in bra |  | 288 | 8 | $6.19 | $105.95 | 5 | 5.84% |
| 21264 MB 船领 | boat neck tank top | broad | 397 | 6 | $6.19 | $0.00 | 0 | 99999999.00% |
| 21264 MB BRA | tops with built in bra | broad | 51 | 7 | $6.17 | $39.97 | 2 | 15.44% |

## 六、广告位分布
| 广告位 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | 花费占比 |
|---|---|---|---|---|---|---|---|

## 七、广告组（7 个）
| 活动 | 广告组 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|---|---|---|
| 21264 MB BRA | 21264 MB BRA | 117,184 | 1,124 | $1,034.43 | $3,754.17 | 170 | 27.55% |
| 21264 MB 运动 | 21264 MB 运动 | 80,371 | 527 | $499.65 | $2,226.26 | 102 | 22.44% |
| 21264 Auto 紧+宽 | 21264 Auto 紧+宽 | 57,670 | 623 | $495.82 | $1,768.79 | 84 | 28.03% |
| 21264 Auto 同 | 21264 Auto 同 | 39,816 | 273 | $222.39 | $1,185.74 | 56 | 18.76% |
| 21264 MB 船领 | 21264 MB 船领 | 18,109 | 178 | $163.49 | $532.74 | 25 | 30.69% |
| 21264 MB at | 21264 MB at | 19,820 | 187 | $138.43 | $942.81 | 43 | 14.68% |
| 21264 ME/MP 船领 | 21264 ME/MP 船领 | 667 | 22 | $17.80 | $102.95 | 4 | 17.29% |

## 八、洞察与建议
1. **整体表现**：7 个活动合计花费 $2,572.01、销售额 $10,513.46、ACoS 24.46%、订单 484 单、ROAS 4.09。广告销售额占店铺净销售额（ASoAS）口径见 Brief。
2. **预算使用率 85%**：7 活动每日预算合计 $101，30 天上限 $3,030，实际花费 $2,572（85%）。花费接近预算上限，注意部分活动 Out of Budget 限制曝光。
3. **高效活动**：21264 Auto 同（ACoS 18.8%，56单）、21264 MB at（ACoS 14.7%，43单） 表现健康，可适当加预算放大。
4. **低效关键词**：关键词中花费 ≥$10 零订单的共 1 个（合计 $11.08）：workout tops with built in bra（$11.08）。建议降价或暂停。
5. **品牌词效应**：品牌相关搜索词（含 attraco）共 85 单、花费 $191.32、销售额 $1,807.90、ACoS 10.6%（如适用），品牌搜索转化效率高，值得观察自然排名与品牌词广告占比。
6. **主力关键词**：tank tops with built in bras（broad，花费 $410.85，ACoS 29.18%）、ribbed tank tops for women built in bra（broad，花费 $155.53，ACoS 16.59%）、tank with built in bra for women（broad，花费 $155.23，ACoS 32.70%） 为花费最高关键词，需持续监控。

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*数据来源：领星广告报表接口快照（2026-09-22），周期 2026-08-24 ~ 09-22（近30天）。自动活动无关键词/搜索词明细（可在页面 Targeting 报表查看）；广告位/广告组/每日覆盖全部活动。*