# 广告分析 · MSKU 21281（2026-08-24 ~ 09-22（近30天））

**店铺** USATTRACO-US（sid 110） · **8 个 SP 活动** · 数据来源：领星广告接口快照 2026-09-22

> 预算使用率 76%——预算未吃满，投放量仍有空间（先清理低效花费再放量）。

## 一、总览
| 指标 | 值 | 指标 | 值 |
|---|---|---|---|
| 广告花费 | $1,967.12 | 广告销售额 | $6,206.00 |
| ACoS | 31.70% | ROAS | 3.15 |
| 广告订单 | 287 | CPA | $6.85 |
| 曝光 | 272,676 | 点击 | 2,079 |
| CTR | 0.76% | CPC | $0.95 |
| CVR | 13.80% | 日预算合计 | $86 |

## 二、活动对比
| 活动 | 类型 | 日预算 | 花费 | 销售额 | ACoS | 订单 | 曝光 | 点击 | CTR | CPC | CVR | 花费占比 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21281 Auto 紧+宽 | 自动 | $18 | $516.70 | $1,430.70 | 36.12% | 64 | 44,249 | 584 | 1.32% | $0.88 | 10.96% | 26.3% |
| 21281 MB BRA | 手动 | $12 | $418.73 | $956.33 | 43.79% | 47 | 70,190 | 438 | 0.62% | $0.96 | 10.73% | 21.3% |
| 21281 MB ra | 手动 | $18 | $371.43 | $1,822.10 | 20.38% | 85 | 52,402 | 379 | 0.72% | $0.98 | 22.43% | 18.9% |
| 21281 MB 运动 | 手动 | $10 | $342.27 | $1,134.56 | 30.17% | 53 | 51,754 | 338 | 0.65% | $1.01 | 15.68% | 17.4% |
| 21281 MB 运动2 | 手动 | $10 | $196.44 | $514.47 | 38.18% | 23 | 36,470 | 206 | 0.56% | $0.95 | 11.17% | 10.0% |
| 21281 MB rac | 手动 | $8 | $45.23 | $19.99 | 226.26% | 1 | 6,519 | 37 | 0.57% | $1.22 | 2.70% | 2.3% |
| 21281 Auto 同 | 自动 | $5 | $44.27 | $55.97 | 79.10% | 3 | 5,349 | 47 | 0.88% | $0.94 | 6.38% | 2.3% |
| 21281 PT 闭环 | 手动 | $5 | $32.05 | $271.88 | 11.79% | 11 | 5,743 | 50 | 0.87% | $0.64 | 22.00% | 1.6% |
| **合计** | -- | $86/天 | **$1,967.12** | **$6,206.00** | **31.70%** | **287** | 272,676 | 2,079 | 0.76% | $0.95 | 13.80% | 100% |

## 三、每日趋势
| 日期 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|
| 2026-08-24 | $45.25 | $45.98 | 2 | 98.41% |
| 2026-08-25 | $49.60 | $130.63 | 6 | 37.97% |
| 2026-08-26 | $51.10 | $79.96 | 4 | 63.91% |
| 2026-08-27 | $63.83 | $207.90 | 10 | 30.70% |
| 2026-08-28 | $53.54 | $420.80 | 15 | 12.72% |
| 2026-08-29 | $55.91 | $157.93 | 7 | 35.40% |
| 2026-08-30 | $61.03 | $74.66 | 4 | 81.74% |
| 2026-08-31 | $57.48 | $337.22 | 17 | 17.05% |
| 2026-09-01 | $64.58 | $379.81 | 18 | 17.00% |
| 2026-09-02 | $66.99 | $203.31 | 9 | 32.95% |
| 2026-09-03 | $69.44 | $117.94 | 6 | 58.88% |
| 2026-09-04 | $68.26 | $244.29 | 12 | 27.94% |
| 2026-09-05 | $67.44 | $108.95 | 5 | 61.90% |
| 2026-09-06 | $66.89 | $268.25 | 13 | 24.94% |
| 2026-09-07 | $78.33 | $142.93 | 7 | 54.80% |
| 2026-09-08 | $79.20 | $126.94 | 6 | 62.39% |
| 2026-09-09 | $80.75 | $139.93 | 7 | 57.71% |
| 2026-09-10 | $78.08 | $245.88 | 12 | 31.76% |
| 2026-09-11 | $78.34 | $99.95 | 5 | 78.38% |
| 2026-09-12 | $79.24 | $240.88 | 12 | 32.90% |
| 2026-09-13 | $84.11 | $563.76 | 24 | 14.92% |
| 2026-09-14 | $78.74 | $239.90 | 10 | 32.82% |
| 2026-09-15 | $70.76 | $149.93 | 7 | 47.20% |
| 2026-09-16 | $72.04 | $332.83 | 16 | 21.64% |
| 2026-09-17 | $67.33 | $237.89 | 11 | 28.30% |
| 2026-09-18 | $74.15 | $482.75 | 23 | 15.36% |
| 2026-09-19 | $72.33 | $182.91 | 8 | 39.54% |
| 2026-09-20 | $70.80 | $198.91 | 9 | 35.59% |
| 2026-09-21 | $61.58 | $42.98 | 2 | 143.28% |
| 2026-09-22 | $0.00 | $0.00 | 0 | 0.00% |

## 四、关键词表现（手动活动 40 个）
| 活动 | 关键词 | 匹配 | 出价 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | CVR |
|---|---|---|---|---|---|---|---|---|---|---|
| 21281 MB ra | womens racerback tank tops | broad | $0.95 | 31,149 | 241 | $236.11 | $1,437.28 | 67 | 16.43% | 27.80% |
| 21281 MB 运动 | work out tops gym for women | broad | $0.96 | 22,652 | 123 | $122.56 | $531.85 | 25 | 23.04% | 20.33% |
| 21281 MB BRA | tank tops with built in bras | broad | $0.85 | 11,793 | 110 | $99.23 | $210.30 | 10 | 47.18% | 9.09% |
| 21281 MB BRA | athletic tank tops for women built in bra | broad | $0.91 | 19,875 | 90 | $94.40 | $219.89 | 11 | 42.93% | 12.22% |
| 21281 MB 运动 | +workout tanks for women | broad | $0.94 | 5,254 | 86 | $89.69 | $364.83 | 17 | 24.58% | 19.77% |
| 21281 MB 运动 | sleeveless workout tops for women | broad | $0.93 | 19,520 | 88 | $86.09 | $171.91 | 8 | 50.08% | 9.09% |
| 21281 MB ra | racerback tank tops for women | broad | $0.91 | 10,109 | 64 | $61.83 | $145.93 | 7 | 42.37% | 10.94% |
| 21281 MB 运动2 | running tank tops for women | broad | $0.95 | 10,483 | 57 | $56.19 | $302.87 | 13 | 18.55% | 22.81% |
| 21281 MB ra | razor back tanks women | broad | $0.97 | 8,683 | 55 | $55.66 | $238.89 | 11 | 23.30% | 20.00% |
| 21281 MB 运动2 | pilates tank tops for women | broad | $0.95 | 15,756 | 52 | $52.59 | $105.95 | 5 | 49.64% | 9.62% |
| 21281 MB 运动2 | workout tank tops for women | broad | $0.98 | 5,192 | 51 | $47.53 | $39.68 | 2 | 119.78% | 3.92% |
| 21281 MB BRA | racerback tank with built in bra | broad | $0.89 | 5,197 | 38 | $36.38 | $103.95 | 6 | 35.00% | 15.79% |
| 21281 MB BRA | built in bra tank tops for women | broad | $0.86 | 2,090 | 35 | $32.29 | $68.97 | 3 | 46.82% | 8.57% |
| 21281 MB BRA | built in bra tank tops for women workout | broad | $0.88 | 13,066 | 31 | $30.73 | $109.34 | 5 | 28.10% | 16.13% |
| 21281 MB rac | racerback tank tops for women | broad | $1.25 | 5,641 | 23 | $28.44 | $19.99 | 1 | 142.27% | 4.35% |
| 21281 MB 运动 | +yoga tank tops for women | broad | $0.98 | 1,828 | 25 | $26.74 | $65.97 | 3 | 40.53% | 12.00% |
| 21281 MB BRA | tank top built in bra | broad | $0.93 | 3,096 | 27 | $25.46 | $19.99 | 1 | 127.36% | 3.70% |
| 21281 MB 运动2 | exercise tank tops for women | broad | $0.88 | 2,849 | 26 | $23.72 | $65.97 | 3 | 35.96% | 11.54% |
| 21281 MB BRA | workout tops with built in bra | broad | $0.88 | 4,150 | 24 | $23.49 | $36.98 | 2 | 63.52% | 8.33% |
| 21281 MB BRA | built in bra tops for women | broad | $0.85 | 3,754 | 23 | $20.98 | $85.96 | 4 | 24.41% | 17.39% |
| 21281 MB ra | razorback tank tops for women | broad | $0.99 | 2,373 | 20 | $18.80 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21281 MB BRA | tank with built in bra for women | broad | $0.90 | 1,571 | 17 | $16.35 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21281 MB BRA | workout tank with built in bra | broad | $0.88 | 1,407 | 17 | $15.85 | $19.99 | 1 | 79.29% | 5.88% |
| 21281 MB BRA | sports bra tank top | broad | $0.90 | 2,042 | 14 | $12.20 | $60.97 | 3 | 20.01% | 21.43% |
| 21281 MB 运动2 | athletic tank tops for women | broad | $0.79 | 1,156 | 13 | $10.31 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21281 MB 运动 | +workout tank tops for women | broad | $1.00 | 384 | 7 | $7.25 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21281 MB BRA | yoga tops for women built in bra | broad | $0.88 | 1,430 | 7 | $6.78 | $19.99 | 1 | 33.92% | 14.29% |
| 21281 MB rac | +razor back tanks women | broad | $1.25 | 196 | 5 | $6.17 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21281 MB 运动2 | gym tank tops woman | broad | $0.85 | 969 | 7 | $6.10 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21281 MB 运动 | +athletic tank tops for women | broad | $1.00 | 1,417 | 5 | $5.54 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21281 MB rac | +racerback tank tops for women | broad | $1.25 | 372 | 3 | $3.75 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21281 MB rac | +razorback tank tops for women | broad | $1.25 | 108 | 3 | $3.75 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21281 MB 运动 | +running tank tops for women | broad | $1.00 | 544 | 3 | $3.25 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21281 MB rac | womens+racerback tank tops | broad | $1.25 | 209 | 3 | $3.12 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21281 MB BRA | padded tank tops for women | broad | $0.87 | 453 | 3 | $2.73 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21281 MB BRA | sports tank tops with built in bra | broad | $0.89 | 274 | 2 | $1.86 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21281 MB 运动 | +gym tank tops woman | broad | $1.00 | 49 | 1 | $1.15 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21281 MB BRA | tank tops with built in bra | broad | $0.92 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21281 MB 运动 | +pilates tank tops for women | broad | $1.05 | 32 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21281 MB 运动 | +exercise tank tops for women | broad | $1.05 | 81 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |

## 五、搜索词表现（Top 50 / 1351 条）
| 活动 | 搜索词 | 匹配 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|---|---|---|---|
| 21281 Auto 紧+宽 | attraco tank top built in bra |  | 4,160 | 51 | $36.91 | $192.91 | 9 | 19.13% |
| 21281 MB BRA | built in bra tank tops for women | broad | 6,259 | 24 | $25.70 | $79.96 | 4 | 32.14% |
| 21281 MB ra | racerback tank tops for women | broad | 2,207 | 26 | $25.65 | $119.94 | 6 | 21.39% |
| 21281 MB 运动 | workout tops for women | broad | 2,789 | 22 | $21.89 | $0.00 | 0 | 99999999.00% |
| 21281 Auto 紧+宽 | built in bra tank tops for women |  | 729 | 19 | $18.63 | $0.00 | 0 | 99999999.00% |
| 21281 MB BRA | built in bra tank tops for women | broad | 5,794 | 17 | $16.33 | $19.99 | 1 | 81.69% |
| 21281 MB ra | athletic tank tops for women | broad | 2,008 | 16 | $16.18 | $24.99 | 1 | 64.75% |
| 21281 MB 运动 | athletic tank tops for women | broad | 1,776 | 15 | $14.89 | $19.99 | 1 | 74.49% |
| 21281 MB 运动2 | workout tops for women | broad | 2,091 | 13 | $13.21 | $45.98 | 2 | 28.73% |
| 21281 MB BRA | attraco tank top built in bra | broad | 1,404 | 15 | $13.11 | $62.37 | 3 | 21.02% |
| 21281 MB ra | workout tank tops woman | broad | 2,191 | 12 | $11.73 | $104.93 | 5 | 11.18% |
| 21281 MB ra | workout tank tops woman | broad | 685 | 11 | $11.66 | $29.99 | 1 | 38.88% |
| 21281 MB BRA | tank tops with built in bras | broad | 430 | 11 | $11.55 | $0.00 | 0 | 99999999.00% |
| 21281 MB ra | ribbed racerback tank tops for women | broad | 701 | 10 | $10.25 | $65.97 | 3 | 15.54% |
| 21281 MB BRA | attraco tank top | broad | 851 | 10 | $10.21 | $19.99 | 1 | 51.08% |
| 21281 MB 运动2 | workout tops for women | broad | 557 | 10 | $9.96 | $0.00 | 0 | 99999999.00% |
| 21281 MB BRA | built in bra tank tops for women | broad | 162 | 10 | $9.23 | $22.99 | 1 | 40.15% |
| 21281 MB BRA | tank tops with built in bras | broad | 220 | 10 | $9.15 | $39.98 | 2 | 22.89% |
| 21281 PT 闭环 | b0fxwgvcjv |  | 456 | 14 | $8.01 | $66.97 | 3 | 11.96% |
| 21281 MB 运动 | workout tank tops woman | broad | 804 | 8 | $7.89 | $0.00 | 0 | 99999999.00% |
| 21281 MB 运动2 | running tank tops for women | broad | 511 | 8 | $7.84 | $0.00 | 0 | 99999999.00% |
| 21281 MB ra | attraco tank top built in bra | broad | 181 | 9 | $7.61 | $109.94 | 5 | 6.92% |
| 21281 MB ra | sport tank tops for women | broad | 89 | 7 | $7.38 | $145.93 | 7 | 5.06% |
| 21281 MB ra | padded tank tops for women | broad | 472 | 7 | $7.02 | $45.98 | 2 | 15.27% |
| 21281 Auto 紧+宽 | racerback tank with built in bra |  | 96 | 7 | $6.95 | $0.00 | 0 | 99999999.00% |
| 21281 Auto 紧+宽 | built in bra |  | 138 | 7 | $6.81 | $0.00 | 0 | 99999999.00% |
| 21281 Auto 紧+宽 | attraco tank top built in bra |  | 366 | 8 | $6.80 | $319.85 | 10 | 2.13% |
| 21281 MB ra | womens workout tank tops | broad | 359 | 7 | $6.68 | $0.00 | 0 | 99999999.00% |
| 21281 MB BRA | attraco tank top built in bra | broad | 844 | 6 | $6.08 | $0.00 | 0 | 99999999.00% |
| 21281 MB BRA | racerback tank with built in bra | broad | 179 | 6 | $5.82 | $22.99 | 1 | 25.32% |
| 21281 Auto 紧+宽 | womens tank tops with built in bra |  | 47 | 6 | $5.68 | $0.00 | 0 | 99999999.00% |
| 21281 MB ra | womens racerback tank tops | broad | 41 | 6 | $5.40 | $0.00 | 0 | 99999999.00% |
| 21281 Auto 紧+宽 | built in bra tank |  | 66 | 5 | $5.20 | $0.00 | 0 | 99999999.00% |
| 21281 MB BRA | built in bra tank tops for women | broad | 1,735 | 5 | $5.20 | $0.00 | 0 | 99999999.00% |
| 21281 MB 运动 | workout tank tops woman | broad | 252 | 5 | $5.08 | $0.00 | 0 | 99999999.00% |
| 21281 MB 运动 | workout tops for women built in bra | broad | 78 | 5 | $5.06 | $0.00 | 0 | 99999999.00% |
| 21281 MB 运动 | workout tops for women | broad | 123 | 5 | $5.05 | $0.00 | 0 | 99999999.00% |
| 21281 MB 运动2 | workout tank tops woman | broad | 364 | 5 | $4.99 | $0.00 | 0 | 99999999.00% |
| 21281 MB BRA | tank tops with built in bras | broad | 103 | 5 | $4.80 | $0.00 | 0 | 99999999.00% |
| 21281 Auto 紧+宽 | workout tops |  | 16 | 5 | $4.62 | $0.00 | 0 | 99999999.00% |
| 21281 Auto 紧+宽 | tank tops with built in bras |  | 220 | 5 | $4.61 | $0.00 | 0 | 99999999.00% |
| 21281 Auto 紧+宽 | workout tops for women built in bra |  | 37 | 5 | $4.58 | $0.00 | 0 | 99999999.00% |
| 21281 MB 运动 | tank tops with built in bras | broad | 105 | 5 | $4.53 | $19.99 | 1 | 22.66% |
| 21281 Auto 紧+宽 | built in bra tops for women |  | 89 | 5 | $4.51 | $0.00 | 0 | 99999999.00% |
| 21281 MB ra | ribbed workout tank | broad | 151 | 4 | $4.12 | $0.00 | 0 | 99999999.00% |
| 21281 MB 运动 | padded tank tops for women | broad | 244 | 4 | $4.10 | $0.00 | 0 | 99999999.00% |
| 21281 MB 运动 | athletic tank tops for women | broad | 35 | 4 | $4.08 | $0.00 | 0 | 99999999.00% |
| 21281 Auto 同 | summit sculpt tank with built-in bra |  | 99 | 4 | $4.07 | $0.00 | 0 | 99999999.00% |
| 21281 MB ra | razor back tanks women built in bra | broad | 46 | 4 | $4.03 | $0.00 | 0 | 99999999.00% |
| 21281 MB ra | workout tank tops woman | broad | 282 | 4 | $3.98 | $0.00 | 0 | 99999999.00% |

## 六、广告位分布
| 广告位 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | 花费占比 |
|---|---|---|---|---|---|---|---|

## 七、广告组（8 个）
| 活动 | 广告组 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|---|---|---|
| 21281 Auto 紧+宽 | 21281 Auto 紧+宽 | 44,251 | 584 | $516.70 | $1,430.70 | 64 | 36.12% |
| 21281 MB BRA | 21281 MB BRA | 70,190 | 438 | $418.73 | $956.33 | 47 | 43.79% |
| 21281 MB ra | 21281 MB ra | 52,387 | 379 | $371.43 | $1,822.10 | 85 | 20.38% |
| 21281 MB 运动 | 21281 MB 运动 | 51,755 | 338 | $342.27 | $1,134.56 | 53 | 30.17% |
| 21281 MB 运动2 | 21281 MB 运动2 | 36,408 | 206 | $196.44 | $514.47 | 23 | 38.18% |
| 21281 MB rac | 21281 MB rac | 6,519 | 37 | $45.23 | $19.99 | 1 | 226.26% |
| 21281 Auto 同 | 21281 Auto 同 | 5,349 | 47 | $44.27 | $55.97 | 3 | 79.10% |
| 21281 PT 闭环 | 21281 PT 闭环 | 5,735 | 49 | $31.38 | $271.88 | 11 | 11.54% |

## 八、洞察与建议
1. **整体表现**：8 个活动合计花费 $1,967.12、销售额 $6,206.00、ACoS 31.70%、订单 287 单、ROAS 3.15。广告销售额占店铺净销售额（ASoAS）口径见 Brief。
2. **预算使用率 76%**：8 活动每日预算合计 $86，30 天上限 $2,580，实际花费 $1,967（76%）。花费接近预算上限，注意部分活动 Out of Budget 限制曝光。
3. **高ACoS活动**：21281 MB BRA（ACoS 43.79%，花费 $418.73）、21281 MB rac（ACoS 226.26%，花费 $45.23）、21281 Auto 同（ACoS 79.10%，花费 $44.27） 需重点优化：检查搜索词、降低出价或收紧匹配。
4. **高效活动**：21281 PT 闭环（ACoS 11.8%，11单） 表现健康，可适当加预算放大。
5. **建议否定词**：搜索词中花费 ≥$15 但零订单的词共 2 个（合计花费 $40.52）：workout tops for women（$21.89）、built in bra tank tops for women（$18.63）。建议添加为否定关键词。
6. **低效关键词**：关键词中花费 ≥$10 零订单的共 3 个（合计 $45.46）：razorback tank tops for women（$18.80）、tank with built in bra for women（$16.35）、athletic tank tops for women（$10.31）。建议降价或暂停。
7. **品牌词效应**：品牌相关搜索词（含 attraco）共 39 单、花费 $83.24、销售额 $928.94、ACoS 9.0%（如适用），品牌搜索转化效率高，值得观察自然排名与品牌词广告占比。
8. **主力关键词**：womens racerback tank tops（broad，花费 $236.11，ACoS 16.43%）、work out tops gym for women（broad，花费 $122.56，ACoS 23.04%）、tank tops with built in bras（broad，花费 $99.23，ACoS 47.18%） 为花费最高关键词，需持续监控。

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*数据来源：领星广告报表接口快照（2026-09-22），周期 2026-08-24 ~ 09-22（近30天）。自动活动无关键词/搜索词明细（可在页面 Targeting 报表查看）；广告位/广告组/每日覆盖全部活动。*