# 广告分析 · MSKU 21283（2026-08-24 ~ 09-22（近30天））

**店铺** USATTRACO-US（sid 110） · **13 个 SP 活动** · 数据来源：领星广告接口快照 2026-09-22

> 预算使用率 69%——预算未吃满，投放量仍有空间（先清理低效花费再放量）。

## 一、总览
| 指标 | 值 | 指标 | 值 |
|---|---|---|---|
| 广告花费 | $1,999.98 | 广告销售额 | $5,493.51 |
| ACoS | 36.41% | ROAS | 2.75 |
| 广告订单 | 263 | CPA | $7.60 |
| 曝光 | 354,449 | 点击 | 2,257 |
| CTR | 0.64% | CPC | $0.89 |
| CVR | 11.65% | 日预算合计 | $97 |

## 二、活动对比
| 活动 | 类型 | 日预算 | 花费 | 销售额 | ACoS | 订单 | 曝光 | 点击 | CTR | CPC | CVR | 花费占比 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21283 MB-bra | 手动 | $10 | $417.17 | $1,037.88 | 40.19% | 51 | 60,541 | 422 | 0.70% | $0.99 | 12.09% | 20.9% |
| 21283 AT2 | 手动 | $15 | $404.45 | $1,416.39 | 28.55% | 66 | 32,924 | 406 | 1.23% | $1.00 | 16.26% | 20.2% |
| 21283 MB-大词 | 手动 | $8 | $274.65 | $733.34 | 37.45% | 36 | 48,086 | 292 | 0.61% | $0.94 | 12.33% | 13.7% |
| 21283 MB-SR | 手动 | $10 | $264.70 | $635.08 | 41.68% | 29 | 46,642 | 276 | 0.59% | $0.96 | 10.51% | 13.2% |
| 21283 MP-核心 | 手动 | $7 | $157.66 | $443.45 | 35.55% | 21 | 25,231 | 181 | 0.72% | $0.87 | 11.60% | 7.9% |
| 21283 ME-转化 | 手动 | $10 | $137.56 | $382.80 | 35.94% | 18 | 31,019 | 187 | 0.60% | $0.74 | 9.63% | 6.9% |
| 21283 MT | 手动 | $5 | $128.18 | $425.79 | 30.10% | 20 | 31,299 | 201 | 0.64% | $0.64 | 9.95% | 6.4% |
| 21283 MB-stripe/spaghetti | 手动 | $5 | $82.39 | $254.86 | 32.33% | 14 | 15,763 | 119 | 0.75% | $0.69 | 11.76% | 4.1% |
| 21283 MB-条纹 | 手动 | $5 | $39.85 | $62.97 | 63.28% | 3 | 4,059 | 56 | 1.38% | $0.71 | 5.36% | 2.0% |
| 21283 MP-肩带 | 手动 | $5 | $38.29 | $37.98 | 100.82% | 2 | 9,477 | 46 | 0.49% | $0.83 | 4.35% | 1.9% |
| 21283 MB-BT | 手动 | $8 | $22.38 | $42.98 | 52.07% | 2 | 2,588 | 25 | 0.97% | $0.90 | 8.00% | 1.1% |
| 21283 AT-asin | 手动 | $4 | $19.44 | $19.99 | 97.25% | 1 | 6,563 | 28 | 0.43% | $0.69 | 3.57% | 1.0% |
| 21271 21283 21075 21221 SB | 手动 | $5 | $13.26 | $0.00 | 99999999.00% | 0 | 40,257 | 18 | 0.04% | $0.74 | 0.00% | 0.7% |
| **合计** | -- | $97/天 | **$1,999.98** | **$5,493.51** | **36.41%** | **263** | 354,449 | 2,257 | 0.64% | $0.89 | 11.65% | 100% |

## 三、每日趋势
| 日期 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|
| 2026-08-24 | $64.49 | $223.89 | 11 | 28.80% |
| 2026-08-25 | $55.21 | $158.93 | 7 | 34.74% |
| 2026-08-26 | $74.26 | $145.93 | 7 | 50.89% |
| 2026-08-27 | $72.98 | $214.91 | 10 | 33.96% |
| 2026-08-28 | $71.59 | $119.94 | 7 | 59.69% |
| 2026-08-29 | $64.61 | $229.90 | 10 | 28.10% |
| 2026-08-30 | $63.53 | $123.94 | 6 | 51.26% |
| 2026-08-31 | $71.21 | $297.55 | 14 | 23.93% |
| 2026-09-01 | $71.89 | $180.32 | 8 | 39.87% |
| 2026-09-02 | $74.72 | $127.64 | 6 | 58.54% |
| 2026-09-03 | $72.36 | $219.89 | 11 | 32.91% |
| 2026-09-04 | $73.85 | $180.02 | 8 | 41.02% |
| 2026-09-05 | $79.18 | $156.32 | 8 | 50.65% |
| 2026-09-06 | $74.94 | $114.94 | 6 | 65.20% |
| 2026-09-07 | $73.95 | $469.66 | 22 | 15.75% |
| 2026-09-08 | $74.99 | $179.87 | 8 | 41.69% |
| 2026-09-09 | $64.92 | $324.83 | 17 | 19.99% |
| 2026-09-10 | $70.71 | $260.87 | 13 | 27.11% |
| 2026-09-11 | $62.43 | $114.94 | 6 | 54.32% |
| 2026-09-12 | $64.08 | $79.97 | 4 | 80.13% |
| 2026-09-13 | $62.61 | $329.84 | 15 | 18.98% |
| 2026-09-14 | $68.66 | $179.91 | 9 | 38.16% |
| 2026-09-15 | $61.82 | $62.97 | 3 | 98.17% |
| 2026-09-16 | $81.36 | $151.93 | 7 | 53.55% |
| 2026-09-17 | $61.26 | $174.92 | 8 | 35.02% |
| 2026-09-18 | $71.03 | $168.92 | 8 | 42.05% |
| 2026-09-19 | $69.98 | $162.92 | 8 | 42.95% |
| 2026-09-20 | $71.71 | $168.92 | 8 | 42.45% |
| 2026-09-21 | $55.65 | $168.92 | 8 | 32.94% |
| 2026-09-22 | $0.00 | $0.00 | 0 | 0.00% |

## 四、关键词表现（手动活动 131 个）
| 活动 | 关键词 | 匹配 | 出价 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | CVR |
|---|---|---|---|---|---|---|---|---|---|---|
| 21283 MB-bra | built in bra tank | broad | $0.88 | 35,018 | 237 | $238.03 | $711.65 | 35 | 33.45% | 14.77% |
| 21283 MB-大词 | tank tops for women | broad | $0.87 | 9,781 | 93 | $85.50 | $211.90 | 10 | 40.35% | 10.75% |
| 21283 MP-核心 | tank tops for women | phrase | $0.85 | 9,361 | 72 | $61.31 | $225.55 | 11 | 27.18% | 15.28% |
| 21283 MB-SR | seamless tank tops with built in bra | broad | $0.95 | 11,605 | 57 | $54.59 | $119.94 | 6 | 45.51% | 10.53% |
| 21283 MP-核心 | workout tops for women | phrase | $0.87 | 8,679 | 60 | $53.57 | $217.90 | 10 | 24.58% | 16.67% |
| 21283 MB-SR | tank tops with built in bras | broad | $0.95 | 10,130 | 51 | $47.28 | $188.91 | 9 | 25.03% | 17.65% |
| 21283 ME-转化 | attraco tank top built in bra | exact | $0.70 | 9,477 | 61 | $44.58 | $276.85 | 13 | 16.10% | 21.31% |
| 21283 MB-大词 | yoga tank tops | broad | $0.90 | 11,364 | 42 | $41.09 | $182.91 | 9 | 22.46% | 21.43% |
| 21283 MB-大词 | workout tanks for women | broad | $0.90 | 6,409 | 41 | $38.85 | $59.97 | 3 | 64.78% | 7.32% |
| 21283 MB-stripe/spaghetti | thin strap tank top built in bra | broad | $0.68 | 7,066 | 54 | $37.80 | $149.92 | 8 | 25.21% | 14.81% |
| 21283 ME-转化 | built in bra tank tops for women | exact | $0.74 | 7,204 | 49 | $37.45 | $85.96 | 4 | 43.57% | 8.16% |
| 21283 MB-SR | racerback tank top with built in bra | broad | $0.88 | 5,979 | 33 | $32.86 | $24.99 | 1 | 131.49% | 3.03% |
| 21283 MB-bra | tank tops with built in bras | broad | $0.88 | 3,850 | 33 | $32.75 | $39.98 | 2 | 81.92% | 6.06% |
| 21283 MB-大词 | athletic tank tops for women | broad | $0.90 | 6,873 | 32 | $31.52 | $145.93 | 7 | 21.60% | 21.88% |
| 21283 MB-大词 | workout tank tops | broad | $0.90 | 4,956 | 33 | $31.08 | $34.68 | 2 | 89.62% | 6.06% |
| 21283 MB-bra | workout tops for women built in bra | broad | $0.88 | 3,472 | 32 | $31.01 | $19.99 | 1 | 155.13% | 3.13% |
| 21283 MB-SR | ribbed workout tank | broad | $0.90 | 3,607 | 31 | $29.01 | $63.37 | 3 | 45.78% | 9.68% |
| 21283 MP-肩带 | thin strap tank top built in bra | broad | $0.82 | 8,233 | 33 | $27.40 | $37.98 | 2 | 72.14% | 6.06% |
| 21283 MB-bra | tank top built in bra | broad | $0.90 | 2,189 | 25 | $25.17 | $39.98 | 2 | 62.96% | 8.00% |
| 21283 MB-bra | yoga tops for women built in bra | broad | $0.88 | 5,178 | 24 | $21.84 | $103.35 | 5 | 21.13% | 20.83% |
| 21283 ME-转化 | workout tops for women | exact | $0.76 | 5,505 | 29 | $21.65 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-bra | built in bra tank tops for women | broad | $0.88 | 2,259 | 22 | $21.57 | $39.97 | 2 | 53.97% | 9.09% |
| 21283 MB-SR | racerback tank with built in bra | broad | $0.90 | 3,237 | 22 | $21.40 | $39.98 | 2 | 53.53% | 9.09% |
| 21283 MB-bra | workout tank with built in bra | broad | $0.88 | 3,394 | 20 | $19.14 | $42.98 | 2 | 44.53% | 10.00% |
| 21283 ME-转化 | tank tops with built in bras | exact | $0.73 | 3,409 | 23 | $17.09 | $19.99 | 1 | 85.49% | 4.35% |
| 21283 MB-SR | white tank top built in bra | broad | $0.92 | 2,417 | 17 | $16.74 | $71.97 | 3 | 23.26% | 17.65% |
| 21283 MB-大词 | gym tops for women | broad | $0.90 | 3,432 | 17 | $16.22 | $37.98 | 2 | 42.71% | 11.76% |
| 21283 MB-条纹 | striped workout top | broad | $0.85 | 967 | 25 | $16.06 | $62.97 | 3 | 25.50% | 12.00% |
| 21283 MB-SR | racerback tank tops for women | broad | $0.92 | 1,518 | 16 | $15.11 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 ME-转化 | built in bra tank | exact | $0.75 | 5,022 | 20 | $13.99 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-SR | ribbed tank tops for women built in bra | broad | $0.95 | 2,531 | 13 | $12.60 | $102.93 | 4 | 12.24% | 30.77% |
| 21283 MB-大词 | workout tops for women | broad | $0.85 | 749 | 14 | $11.90 | $59.97 | 3 | 19.84% | 21.43% |
| 21283 MP-核心 | yoga tank tops | phrase | $0.87 | 3,742 | 12 | $10.96 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-SR | seamless stretchy yoga tank tops | broad | $0.95 | 2,203 | 11 | $10.83 | $22.99 | 1 | 47.11% | 9.09% |
| 21283 MP-核心 | workout tank tops | phrase | $0.87 | 1,556 | 13 | $10.73 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-stripe/spaghetti | striped workout tank | broad | $0.68 | 603 | 15 | $10.19 | $19.99 | 1 | 50.98% | 6.67% |
| 21283 MB-bra | womens tank tops with built in bra | broad | $0.88 | 2,596 | 10 | $9.76 | $19.99 | 1 | 48.82% | 10.00% |
| 21283 MB-stripe/spaghetti | black and white workout top | broad | $0.68 | 2,873 | 13 | $9.01 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-BT | womens racerback tank tops | broad | $0.90 | 672 | 10 | $8.94 | $42.98 | 2 | 20.80% | 20.00% |
| 21283 MB-大词 | women sports tank | broad | $0.90 | 1,250 | 9 | $8.55 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-stripe/spaghetti | striped workout top | broad | $0.68 | 512 | 12 | $7.97 | $39.98 | 2 | 19.93% | 16.67% |
| 21283 MB-bra | workout tank with sewn in bra | broad | $0.88 | 1,225 | 8 | $7.36 | $19.99 | 1 | 36.82% | 12.50% |
| 21283 MB-条纹 | striped tank with built in bra | broad | $0.85 | 1,045 | 8 | $6.66 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-条纹 | striped workout tank | broad | $0.85 | 459 | 9 | $6.64 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-大词 | womens workout tops | broad | $0.90 | 1,984 | 7 | $6.42 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-bra | tank top with sewn in bra | broad | $0.88 | 657 | 6 | $5.86 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-SR | longline sports bras for women | broad | $0.95 | 995 | 6 | $5.82 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MP-核心 | athletic tank tops for women | phrase | $0.87 | 309 | 6 | $5.35 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-条纹 | black and white workout top | broad | $0.85 | 929 | 6 | $4.97 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-SR | white workout tank | broad | $0.95 | 672 | 5 | $4.85 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-SR | padded tank tops for women | broad | $0.95 | 503 | 5 | $4.85 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MP-核心 | gym tops for women | phrase | $0.87 | 379 | 5 | $4.51 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MP-肩带 | spaghetti strap tank top | broad | $0.85 | 461 | 5 | $4.24 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21271 21283 21075 21221 SB | workout tops for women | broad | $0.75 | 17,126 | 5 | $3.72 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-BT | racerback tank top | broad | $0.90 | 189 | 4 | $3.60 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MP-核心 | workout tanks for women | phrase | $0.87 | 423 | 4 | $3.54 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-大词 | women yoga tops | broad | $0.90 | 1,301 | 4 | $3.52 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-stripe/spaghetti | racerback thin strap tank | broad | $0.68 | 394 | 5 | $3.51 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MP-肩带 | racerback thin strap tank | broad | $0.85 | 152 | 4 | $3.36 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-bra | sewn in padded tank top | broad | $0.88 | 190 | 3 | $2.87 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-stripe/spaghetti | striped tank with built in bra | broad | $0.68 | 1,480 | 4 | $2.80 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-BT | racerback tank with built-in bra | broad | $0.90 | 158 | 3 | $2.70 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MP-核心 | women yoga tops | phrase | $0.87 | 143 | 3 | $2.70 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-BT | racerback tank tops for women | broad | $0.90 | 427 | 3 | $2.64 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MP-核心 | women sports tank | phrase | $0.87 | 131 | 3 | $2.64 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MP-肩带 | spaghetti strap tops for women | broad | $0.85 | 314 | 3 | $2.55 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MP-核心 | womens workout tops | phrase | $0.87 | 513 | 3 | $2.35 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21271 21283 21075 21221 SB | built in bra tank | broad | $0.75 | 6,556 | 3 | $2.25 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-stripe/spaghetti | spaghetti strap tops for women | broad | $0.68 | 386 | 3 | $2.10 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-stripe/spaghetti | spaghetti strap tank top | broad | $0.68 | 753 | 3 | $2.10 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-stripe/spaghetti | thin strap tank tops for women | broad | $0.68 | 433 | 3 | $2.09 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-SR | spaghetti strap camisole | broad | $0.97 | 245 | 2 | $2.03 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-SR | ribbed workout tank tops for women | broad | $0.95 | 176 | 2 | $1.98 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-SR | spaghetti strap tank top | broad | $0.97 | 160 | 2 | $1.94 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-SR | black workout top | broad | $0.95 | 315 | 2 | $1.84 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-BT | racer back gym tops for women | broad | $0.90 | 79 | 2 | $1.80 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-BT | racerback tank tops for women built in bra | broad | $0.90 | 820 | 2 | $1.80 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-条纹 | striped sports bra | broad | $0.85 | 327 | 2 | $1.70 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21271 21283 21075 21221 SB | attraco tank top built in bra | broad | $0.75 | 58 | 2 | $1.50 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21271 21283 21075 21221 SB | tank tops with built in bras | broad | $0.75 | 10,979 | 2 | $1.50 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-stripe/spaghetti | spaghetti strap camisole | broad | $0.68 | 390 | 2 | $1.40 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-stripe/spaghetti | striped workout bra | broad | $0.68 | 254 | 2 | $1.40 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21271 21283 21075 21221 SB | athletic tank tops for women | broad | $0.75 | 2,851 | 2 | $1.33 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 ME-转化 | striped workout tank | exact | $0.85 | 190 | 3 | $1.33 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-stripe/spaghetti | striped sports bra | broad | $0.70 | 354 | 2 | $1.32 | $44.97 | 3 | 2.94% | 150.00% |
| 21283 MB-条纹 | striped workout tank | phrase | $0.80 | 48 | 2 | $1.03 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-SR | padded workout top | broad | $0.95 | 215 | 1 | $0.97 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-bra | tank top with built in bra for women | broad | $0.92 | 417 | 1 | $0.94 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-BT | razor back tanks women | broad | $0.90 | 58 | 1 | $0.90 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-bra | tank with sewn in bra for women | broad | $0.88 | 103 | 1 | $0.87 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-条纹 | striped workout bra | broad | $0.85 | 147 | 1 | $0.85 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-条纹 | striped tank with built in bra | phrase | $0.80 | 19 | 1 | $0.80 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21271 21283 21075 21221 SB | racerback tank with built in bra | broad | $0.75 | 46 | 1 | $0.75 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21271 21283 21075 21221 SB | sewn in bra tank top | broad | $0.75 | 1,673 | 1 | $0.75 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21271 21283 21075 21221 SB | tank top with built in bra | broad | $0.75 | 149 | 1 | $0.75 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MP-肩带 | spaghetti strap tank top | phrase | $0.85 | 10 | 1 | $0.74 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21271 21283 21075 21221 SB | workout tank tops women built in bra | broad | $0.75 | 7 | 1 | $0.71 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-stripe/spaghetti | spaghetti strap racerback tank top | broad | $0.68 | 268 | 1 | $0.70 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-条纹 | striped workout top | phrase | $0.80 | 62 | 1 | $0.69 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21283 MB-条纹 | black and white workout top | phrase | $0.80 | 34 | 1 | $0.45 | $0.00 | 0 | 99999999.00% | 0.00% |
| 21271 21283 21075 21221 SB | built in bra tank tops for women | broad | $0.75 | 372 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21271 21283 21075 21221 SB | workout tank tops for women | broad | $0.75 | 349 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21271 21283 21075 21221 SB | yoga tops for women built in bra | broad | $0.75 | 40 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21271 21283 21075 21221 SB | full back tank with built in bra | broad | $0.75 | 10 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21271 21283 21075 21221 SB | padded tank tops for women | broad | $0.75 | 41 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-BT | yoga racerback tank tops for women | broad | $0.90 | 185 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-SR | racerback thin strap tank | broad | $0.95 | 91 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-SR | thin strap tank tops for women | broad | $0.97 | 46 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | workout tanks for women | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | tank tops for women | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | womens workout tops | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | athletic tank tops for women | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | women sports tank | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | women yoga tops | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | workout tops for women | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | workout tank tops | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | yoga tank tops | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-大词 | gym tops for women | phrase | $0.95 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-条纹 | striped sports bra | phrase | $0.80 | 12 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MB-条纹 | striped workout bra | phrase | $0.80 | 10 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 ME-转化 | attraco tank top sewn in bra | exact | $0.70 | 148 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 ME-转化 | ribbed tank tops for women built in bra | exact | $0.70 | 3 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | spaghetti strap racerback tank top | broad | $0.85 | 95 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | spaghetti strap camisole | phrase | $0.85 | 10 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | thin strap tank tops for women | broad | $0.85 | 128 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | spaghetti strap camisole | broad | $0.85 | 74 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | thin strap tank top built in bra | phrase | $0.85 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | thin strap tank tops for women | phrase | $0.85 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | spaghetti strap tops for women | phrase | $0.85 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | spaghetti strap racerback tank top | phrase | $0.85 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21283 MP-肩带 | racerback thin strap tank | phrase | $0.85 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |

## 五、搜索词表现（Top 50 / 1482 条）
| 活动 | 搜索词 | 匹配 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|---|---|---|---|
| 21283 AT2 | attraco tank top built in bra |  | 8,846 | 73 | $71.14 | $357.52 | 17 | 19.90% |
| 21283 ME-转化 | attraco tank top built in bra | exact | 8,299 | 61 | $44.58 | $276.85 | 13 | 16.10% |
| 21283 ME-转化 | built in bra tank tops for women | exact | 6,821 | 47 | $35.97 | $85.96 | 4 | 41.85% |
| 21283 MP-核心 | workout tops for women | phrase | 3,722 | 28 | $24.49 | $197.91 | 9 | 12.37% |
| 21283 ME-转化 | workout tops for women | exact | 4,457 | 29 | $21.65 | $0.00 | 0 | 99999999.00% |
| 21283 MP-核心 | built in bra tank tops for women | phrase | 4,983 | 23 | $20.10 | $130.62 | 6 | 15.39% |
| 21283 MB-SR | attraco tank top built in bra | broad | 2,280 | 21 | $19.91 | $119.94 | 6 | 16.60% |
| 21283 MP-核心 | workout tops for women built in bra | phrase | 1,323 | 18 | $16.53 | $19.99 | 1 | 82.69% |
| 21283 MB-bra | built in bra tank tops for women | broad | 1,146 | 15 | $14.82 | $19.99 | 2 | 74.14% |
| 21283 MB-SR | tank tops with built in bras | broad | 953 | 15 | $14.54 | $59.97 | 3 | 24.25% |
| 21283 ME-转化 | built in bra tank | exact | 3,310 | 20 | $13.99 | $0.00 | 0 | 99999999.00% |
| 21283 ME-转化 | tank tops with built in bras | exact | 1,921 | 18 | $13.29 | $19.99 | 1 | 66.48% |
| 21283 AT2 | attraco tank top built in bra |  | 1,090 | 13 | $12.00 | $128.94 | 6 | 9.31% |
| 21283 MB-stripe/spaghetti | built in bra tank | broad | 1,359 | 17 | $11.90 | $79.96 | 4 | 14.88% |
| 21283 MB-SR | tank top with built in bra | broad | 670 | 12 | $11.61 | $19.99 | 1 | 58.08% |
| 21283 MB-stripe/spaghetti | built in bra tank tops for women | broad | 1,476 | 16 | $11.20 | $0.00 | 0 | 99999999.00% |
| 21283 MB-bra | tank tops with built in bras | broad | 431 | 10 | $10.46 | $0.00 | 0 | 99999999.00% |
| 21283 MB-bra | built in bra tank | broad | 612 | 10 | $10.01 | $64.98 | 2 | 15.40% |
| 21283 MB-bra | tank with built in bra | broad | 393 | 9 | $9.14 | $0.00 | 0 | 99999999.00% |
| 21283 MB-bra | racerback tank with built in bra | broad | 515 | 9 | $9.01 | $0.00 | 0 | 99999999.00% |
| 21283 MB-大词 | built in bra tank tops for women | broad | 415 | 9 | $8.50 | $0.00 | 0 | 99999999.00% |
| 21283 AT2 | tank tops with built in bras |  | 586 | 8 | $7.49 | $19.99 | 1 | 37.47% |
| 21283 MB-条纹 | striped workout tank | broad | 193 | 13 | $7.20 | $62.97 | 3 | 11.43% |
| 21283 MB-bra | tanks with built in bra | broad | 155 | 7 | $6.94 | $0.00 | 0 | 99999999.00% |
| 21283 MB-SR | racerback tank with built in bra | broad | 210 | 7 | $6.63 | $39.98 | 2 | 16.58% |
| 21283 MB-大词 | workout tank tops woman | broad | 315 | 6 | $5.98 | $0.00 | 0 | 99999999.00% |
| 21283 MP-肩带 | built in bra tank | broad | 1,152 | 7 | $5.92 | $0.00 | 0 | 99999999.00% |
| 21283 MB-SR | tank tops with built in bras | broad | 1,163 | 6 | $5.70 | $0.00 | 0 | 99999999.00% |
| 21283 MB-大词 | racerback tank tops for women | broad | 76 | 6 | $5.68 | $0.00 | 0 | 99999999.00% |
| 21283 AT2 | tank tops with built in bras |  | 183 | 5 | $5.33 | $0.00 | 0 | 99999999.00% |
| 21283 AT2 | built in bra tank tops for women |  | 99 | 5 | $5.24 | $0.00 | 0 | 99999999.00% |
| 21283 MB-SR | built in bra tank tops for women | broad | 144 | 5 | $5.12 | $0.00 | 0 | 99999999.00% |
| 21283 MP-肩带 | built in bra tank tops for women | broad | 1,940 | 6 | $5.09 | $17.99 | 1 | 28.29% |
| 21283 MB-SR | racerback tank with built in bra | broad | 135 | 5 | $5.02 | $0.00 | 0 | 99999999.00% |
| 21283 MB-SR | racerback tank tops for women | broad | 119 | 5 | $4.89 | $0.00 | 0 | 99999999.00% |
| 21283 MB-stripe/spaghetti | white workout tank | broad | 649 | 7 | $4.86 | $0.00 | 0 | 99999999.00% |
| 21283 MB-SR | longline sports bras for women | broad | 305 | 5 | $4.85 | $0.00 | 0 | 99999999.00% |
| 21283 MB-条纹 | striped workout top | broad | 214 | 6 | $4.53 | $0.00 | 0 | 99999999.00% |
| 21283 AT2 | workout tank with built in bra |  | 26 | 4 | $4.20 | $19.99 | 1 | 21.01% |
| 21283 MB-bra | built in bra tank tops for women | broad | 601 | 5 | $4.16 | $0.00 | 0 | 99999999.00% |
| 21283 AT2 | tank with built in bra |  | 47 | 4 | $4.05 | $0.00 | 0 | 99999999.00% |
| 21283 AT2 | crz yoga |  | 396 | 4 | $4.00 | $53.98 | 2 | 7.41% |
| 21283 MB-SR | tank top with built in bra | broad | 141 | 4 | $4.00 | $39.96 | 1 | 10.01% |
| 21283 MB-SR | ribbed tank tops for women built in bra | broad | 115 | 4 | $3.74 | $42.98 | 2 | 8.70% |
| 21283 MB-大词 | tank tops for women | broad | 12 | 4 | $3.72 | $19.99 | 1 | 18.61% |
| 21283 MB-bra | built in bra tank tops for women | broad | 109 | 4 | $3.68 | $0.00 | 0 | 99999999.00% |
| 21283 MB-SR | tank tops with built in bras | broad | 133 | 4 | $3.67 | $0.00 | 0 | 99999999.00% |
| 21283 MB-stripe/spaghetti | striped workout tank | broad | 31 | 5 | $3.30 | $0.00 | 0 | 99999999.00% |
| 21283 MB-bra | built in bra tanks | broad | 12 | 3 | $3.10 | $0.00 | 0 | 99999999.00% |
| 21283 MB-bra | tank tops with built in bras | broad | 21 | 3 | $3.05 | $39.98 | 2 | 7.63% |

## 六、广告位分布
| 广告位 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | 花费占比 |
|---|---|---|---|---|---|---|---|

## 七、广告组（13 个）
| 活动 | 广告组 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|---|---|---|
| 21283 MB-bra | 21283 MB-bra | 60,543 | 422 | $417.17 | $1,037.88 | 51 | 40.19% |
| 21283 AT2 | 21283 AT2 | 32,924 | 406 | $404.45 | $1,416.39 | 66 | 28.55% |
| 21283 MB-大词 | 21283 MB-大词 | 48,089 | 292 | $274.65 | $733.34 | 36 | 37.45% |
| 21283 MB-SR | 21283 MB-SR | 46,642 | 276 | $264.70 | $635.08 | 29 | 41.68% |
| 21283 MP-核心 | 21283 MP-核心 | 25,231 | 181 | $157.66 | $443.45 | 21 | 35.55% |
| 21283 ME-转化 | 21283 ME-转化 | 30,972 | 186 | $136.82 | $382.80 | 18 | 35.74% |
| 21283 MT | 21283 MT | 31,285 | 201 | $128.18 | $425.79 | 20 | 30.10% |
| 21283 MB-stripe/spaghetti | 21283 MB-stripe/spaghetti | 15,763 | 119 | $82.39 | $254.86 | 14 | 32.33% |
| 21283 MB-条纹 | 21283 MB-条纹 | 4,059 | 56 | $39.85 | $62.97 | 3 | 63.28% |
| 21283 MP-肩带 | 21283 MP-肩带 | 9,477 | 46 | $38.29 | $37.98 | 2 | 100.82% |
| 21283 MB-BT | 21283 MB-Back | 2,588 | 25 | $22.38 | $42.98 | 2 | 52.07% |
| 21283 AT-asin | 21283 AT-asin | 6,563 | 28 | $19.44 | $19.99 | 1 | 97.25% |
| 21271 21283 21075 21221 SB | 21271 21283 21075 21221 SB | 40,257 | 18 | $13.26 | $0.00 | 0 | 99999999.00% |

## 八、洞察与建议
1. **整体表现**：13 个活动合计花费 $1,999.98、销售额 $5,493.51、ACoS 36.41%、订单 263 单、ROAS 2.75。广告销售额占店铺净销售额（ASoAS）口径见 Brief。
2. **预算使用率 69%**：13 活动每日预算合计 $97，30 天上限 $2,910，实际花费 $2,000（69%）。花费接近预算上限，注意部分活动 Out of Budget 限制曝光。
3. **高ACoS活动**：21283 MB-bra（ACoS 40.19%，花费 $417.17）、21283 MB-SR（ACoS 41.68%，花费 $264.70）、21283 MB-条纹（ACoS 63.28%，花费 $39.85）、21283 MP-肩带（ACoS 100.82%，花费 $38.29）、21283 MB-BT（ACoS 52.07%，花费 $22.38）、21283 AT-asin（ACoS 97.25%，花费 $19.44） 需重点优化：检查搜索词、降低出价或收紧匹配。
4. **建议否定词**：搜索词中花费 ≥$15 但零订单的词共 1 个（合计花费 $21.65）：workout tops for women（$21.65）。建议添加为否定关键词。
5. **低效关键词**：关键词中花费 ≥$10 零订单的共 5 个（合计 $72.44）：workout tops for women（$21.65）、racerback tank tops for women（$15.11）、built in bra tank（$13.99）、yoga tank tops（$10.96）、workout tank tops（$10.73）。建议降价或暂停。
6. **品牌词效应**：品牌相关搜索词（含 attraco）共 53 单、花费 $155.97、销售额 $1,125.54、ACoS 13.9%（如适用），品牌搜索转化效率高，值得观察自然排名与品牌词广告占比。
7. **主力关键词**：built in bra tank（broad，花费 $238.03，ACoS 33.45%）、tank tops for women（broad，花费 $85.50，ACoS 40.35%）、tank tops for women（phrase，花费 $61.31，ACoS 27.18%） 为花费最高关键词，需持续监控。

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*数据来源：领星广告报表接口快照（2026-09-22），周期 2026-08-24 ~ 09-22（近30天）。自动活动无关键词/搜索词明细（可在页面 Targeting 报表查看）；广告位/广告组/每日覆盖全部活动。*