广告分析 · MSKU 131072

统计周期 2026-08-30 ~ 09-28（近30天）店铺 USVFCOFFICIAL-US（sid 106） 1 个 SP 活动数据来源领星广告接口快照 2026-09-28

预算使用率 65%——预算未吃满，投放量仍有空间（先清理低效花费再放量）。

一、总览（2026-08-30 ~ 09-28（近30天））

$97.16

广告花费

$209.87

广告销售额

46.30%

ACoS

广告订单

2.16

ROAS

12,450

曝光

173

点击

1.39%

CTR

$0.56

CPC

7.51%

CVR

$7.47

CPA

二、活动对比（6 个）

活动	类型	日预算	花费	销售额	ACoS	订单	曝光	点击	CTR	CPC	CVR	花费占比
T131072-AT-CC-2	手动	$5	$97.16	$209.87	46.30%	13	12,450	173	1.39%	$0.56	7.51%	100.0%	超预算
合计	--	$5/天	$97.16	$209.87	46.30%	13	12,450	173	1.39%	$0.56	7.51%	100%

三、每日趋势（08-30 ~ 09-28）

四、关键词表现（手动活动，0 个）

活动	关键词	匹配	出价	曝光	点击	花费	销售额	订单	ACoS	CVR
手动活动无关键词数据

五、搜索词表现（Top 80 / 105 条）

活动	搜索词	曝光	点击	花费	销售额	订单	ACoS	CVR
T131072-AT-CC-2	girls cardigan	4,135	43	$22.05	$74.96	4	29.42%	9.30%
T131072-AT-CC-2	cardigan for girls	919	16	$8.28	$44.97	3	18.41%	18.75%
T131072-AT-CC-2	girls cardigans 7-8	8	4	$2.42	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls shrug cardigan	12	2	$1.69	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls pink sweater	7	2	$1.64	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls cardigan sweater	7	2	$1.56	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	purple sweater girls	6	2	$1.52	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	purple cardigan kids	2	2	$1.43	$29.98	2	4.77%	100.00%
T131072-AT-CC-2	pink sweaters girls	2	1	$1.04	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls cream v neck sweater button	1	1	$1.04	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	5 year old girl sweaters	1	1	$1.04	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls shrugs for wedding	2	1	$1.04	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls white shrug	1	1	$1.04	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	cardigan 5 year old girl	2	1	$1.04	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	cardigan girls 5-6	1	1	$1.04	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	church cardigan wedding	1	1	$1.04	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	white cardigan for girls	10	1	$1.03	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	purple girl cardigan	2	1	$1.02	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls shrug with button	1	1	$1.02	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	purple cardigan for girls	6	2	$1.00	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	ruffle cardigan for girls	1	1	$1.00	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	shrug girl 6 years cotton	1	1	$0.93	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls pink shrug sweater	1	1	$0.90	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	hearts sweater	1	1	$0.90	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls cardigan pink	1	1	$0.90	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	kids cardigans girls 5-6	1	1	$0.84	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	toddler cardigan	31	2	$0.81	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girl bolero cotton	3	1	$0.81	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	pink sweater girls	2	1	$0.80	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	kids pink cardigan	1	1	$0.78	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls pink ruffle cardigan	5	1	$0.72	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls eyelet cotton sweater	1	1	$0.71	$14.99	1	4.74%	100.00%
T131072-AT-CC-2	sweater 5/6 girl	2	1	$0.71	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls pink cardigan	1	1	$0.68	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls shrug	17	1	$0.67	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	light pink sweater	1	1	$0.67	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girl purple cardigan	3	1	$0.66	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girl cardigan	4	1	$0.66	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls crop sweater	2	1	$0.66	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls' sweaters	1	1	$0.66	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls cotton long sleeve crew neck sweaters	1	1	$0.66	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	long cardigan for toddlers	1	1	$0.66	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	cropped toddler cardigan	1	1	$0.64	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	toddler cardigan cotton shrug 4t ruffle	1	1	$0.64	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	little girl cardigan 4-5	1	1	$0.60	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	toddler cardigan 3t	4	1	$0.60	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	ruffle sweater cardigan girls	1	1	$0.60	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girl cover sweater	1	1	$0.60	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	pink knitted jacket	2	1	$0.60	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	cropped pink cardigan	1	1	$0.57	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	toddler girls all caught in school cardigans cotton pink	3	1	$0.57	$14.99	1	3.80%	100.00%
T131072-AT-CC-2	girls ruffled single button pink sweater	4	1	$0.56	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girl church cardigan	1	1	$0.56	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	cotton shrug with ruffle hem 4t	1	1	$0.54	$29.98	2	1.80%	200.00%
T131072-AT-CC-2	cardigan purple short	2	1	$0.54	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	pink ruffle cardigan	5	1	$0.53	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	toddler girl cardigan	2	1	$0.52	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	pink short sweater for 5 year girl	1	1	$0.52	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	purple cropped cardigan	1	1	$0.52	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	party light jacket for girls	1	1	$0.52	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	cotton bolero shrug	1	1	$0.52	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	pink ruffled crop sweater	1	1	$0.51	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	cardigan heart	1	1	$0.51	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	cardigan with hearts on it	1	1	$0.51	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls pink cropped cardigan	4	1	$0.51	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	crop sweater girls	4	1	$0.51	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls shrug 13-14 years old	2	1	$0.51	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls cotton sweater	2	1	$0.51	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls purple sweater	3	1	$0.51	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	pink heart cropped cardigan	2	1	$0.48	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	pink cardigan toddler	2	1	$0.47	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	cotton shrug	1	1	$0.45	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	hearts on sweaters	2	1	$0.44	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	cardigan with hearts	1	1	$0.43	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	girls crochet cardigan	1	1	$0.40	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	butterfly cardigan	2	2	$0.39	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	b0h3zyq6xv	5	1	$0.37	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	b0gxz8p6q7	3	1	$0.37	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	b0h3txzrl2	7	1	$0.37	$0.00	0	99999999.00%	0.00%
T131072-AT-CC-2	b0fd2lyl4k	1	1	$0.37	$0.00	0	99999999.00%	0.00%

六、广告位分布

广告位	曝光	点击	花费	销售额	订单	ACoS	花费占比

七、广告组（1 个）

活动	广告组	曝光	点击	花费	销售额	订单	ACoS	关键词数	投放数
T131072-AT-CC-2	T131072-AT-CC-260528	12,436	173	$97.16	$209.87	13	46.30%	-	-

八、洞察与建议

整体表现
1 个活动合计花费 $97.16、销售额 $209.87、ACoS 46.30%、订单 13 单、ROAS 2.16。广告销售额占店铺净销售额（ASoAS）口径见 Brief。
预算使用率 65%
1 活动每日预算合计 $5，30 天上限 $150，实际花费 $97（65%）。预算尚未吃满，投放量仍有提升空间——建议先清理低效花费（见下方否定词/低效关键词）再考虑放量。
高ACoS活动
T131072-AT-CC-2（ACoS 46.30%，花费 $97.16）需重点优化：检查搜索词、降低出价或收紧匹配。

数据来源：领星广告（ads.lingxing.com）报表接口快照（2026-09-01 采集），周期 2026-08-30 ~ 09-28（近30天）。口径：ACoS=广告花费/广告销售额；订单为广告归因订单。自动活动（Auto 紧+宽 / Auto 同）无手动关键词，其搜索词明细接口未返回数据（该活动投放明细可在页面 Targeting 报表查看），关键词/搜索词表仅覆盖手动活动。广告位/广告组/每日趋势覆盖全部 6 个活动。实时数据快照，与页面展示可能有分钟级差异。