# 广告分析 · MSKU 21264（2026-08-30 ~ 09-28（近30天））

**店铺** USATTRACO-US（sid 110） · **7 个 SP 活动** · 数据来源：领星广告接口快照 2026-09-28

> 预算使用率 85%——接近上限，部分活动可能 Out of Budget。

## 一、总览
| 指标 | 值 | 指标 | 值 |
|---|---|---|---|
| 广告花费 | $2,632.97 | 广告销售额 | $10,549.15 |
| ACoS | 24.96% | ROAS | 4.01 |
| 广告订单 | 489 | CPA | $5.38 |
| 曝光 | 342,031 | 点击 | 3,047 |
| CTR | 0.89% | CPC | $0.86 |
| CVR | 16.05% | 日预算合计 | $103 |

## 二、活动对比
| 活动 | 类型 | 日预算 | 花费 | 销售额 | ACoS | 订单 | 曝光 | 点击 | CTR | CPC | CVR | 花费占比 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21264 MB BRA | 手动 | $35 | $1,033.12 | $3,609.22 | 28.62% | 166 | 117,136 | 1,141 | 0.97% | $0.91 | 14.55% | 39.2% |
| 21264 Auto 紧+宽 | 自动 | $22 | $535.53 | $1,966.70 | 27.23% | 91 | 59,416 | 685 | 1.15% | $0.78 | 13.28% | 20.3% |
| 21264 MB 运动 | 手动 | $20 | $534.04 | $2,372.16 | 22.51% | 112 | 88,044 | 567 | 0.64% | $0.94 | 19.75% | 20.3% |
| 21264 Auto 同 | 自动 | $10 | $246.43 | $1,285.69 | 19.17% | 61 | 44,469 | 307 | 0.69% | $0.80 | 19.87% | 9.4% |
| 21264 MB at | 手动 | $5 | $137.51 | $808.63 | 17.01% | 36 | 19,183 | 184 | 0.96% | $0.75 | 19.57% | 5.2% |
| 21264 MB 船领 | 手动 | $6 | $116.94 | $403.80 | 28.96% | 19 | 12,595 | 127 | 1.01% | $0.92 | 14.96% | 4.4% |
| 21264 ME/MP 船领 | 手动 | $5 | $29.40 | $102.95 | 28.56% | 4 | 1,188 | 36 | 3.03% | $0.82 | 11.11% | 1.1% |
| **合计** | -- | $103/天 | **$2,632.97** | **$10,549.15** | **24.96%** | **489** | 342,031 | 3,047 | 0.89% | $0.86 | 16.05% | 100% |

## 三、每日趋势
| 日期 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|
| 2026-08-30 | $85.72 | $205.90 | 10 | 41.63% |
| 2026-08-31 | $85.34 | $504.77 | 23 | 16.91% |
| 2026-09-01 | $86.37 | $242.89 | 11 | 35.56% |
| 2026-09-02 | $87.49 | $347.04 | 16 | 25.21% |
| 2026-09-03 | $85.83 | $332.85 | 15 | 25.79% |
| 2026-09-04 | $85.81 | $282.97 | 14 | 30.32% |
| 2026-09-05 | $87.69 | $205.90 | 10 | 42.59% |
| 2026-09-06 | $85.41 | $446.73 | 20 | 19.12% |
| 2026-09-07 | $88.51 | $313.85 | 15 | 28.20% |
| 2026-09-08 | $88.94 | $338.84 | 17 | 26.25% |
| 2026-09-09 | $84.65 | $461.99 | 21 | 18.32% |
| 2026-09-10 | $82.49 | $587.72 | 27 | 14.04% |
| 2026-09-11 | $83.40 | $606.69 | 30 | 13.75% |
| 2026-09-12 | $89.21 | $233.89 | 11 | 38.14% |
| 2026-09-13 | $86.57 | $346.84 | 15 | 24.96% |
| 2026-09-14 | $98.73 | $237.84 | 11 | 41.51% |
| 2026-09-15 | $102.92 | $553.62 | 27 | 18.59% |
| 2026-09-16 | $97.23 | $494.76 | 22 | 19.65% |
| 2026-09-17 | $96.74 | $280.83 | 14 | 34.45% |
| 2026-09-18 | $94.81 | $264.20 | 11 | 35.89% |
| 2026-09-19 | $91.06 | $383.72 | 18 | 23.73% |
| 2026-09-20 | $95.80 | $600.37 | 27 | 15.96% |
| 2026-09-21 | $93.69 | $333.83 | 16 | 28.07% |
| 2026-09-22 | $94.79 | $359.82 | 17 | 26.34% |
| 2026-09-23 | $93.68 | $315.86 | 14 | 29.66% |
| 2026-09-24 | $94.46 | $272.88 | 12 | 34.62% |
| 2026-09-25 | $94.58 | $440.80 | 20 | 21.46% |
| 2026-09-26 | $98.48 | $187.92 | 8 | 52.41% |
| 2026-09-27 | $92.57 | $363.83 | 17 | 25.44% |
| 2026-09-28 | $0.00 | $0.00 | 0 | 0.00% |

## 四、关键词表现（手动活动 36 个）
| 活动 | 关键词 | 匹配 | 出价 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | CVR |
|---|---|---|---|---|---|---|---|---|---|---|
| 21264 MB BRA | tank tops with built in bras | broad | $0.84 | 35,696 | 487 | $426.11 | $1,261.89 | 59 | 33.77% | 12.11% |
| 21264 MB BRA | tank with built in bra for women | broad | $0.85 | 14,611 | 187 | $168.57 | $463.69 | 22 | 36.35% | 11.76% |
| 21264 MB 运动 | sleeveless workout tops for women | broad | $0.91 | 22,318 | 176 | $168.09 | $974.48 | 47 | 17.25% | 26.70% |
| 21264 MB BRA | ribbed tank tops for women built in bra | broad | $0.92 | 30,993 | 163 | $162.14 | $1,159.43 | 53 | 13.98% | 32.52% |
| 21264 MB 运动 | athletic tank tops for women | broad | $0.90 | 21,885 | 132 | $127.73 | $535.73 | 24 | 23.84% | 18.18% |
| 21264 MB at | +attraco tank top built in bra | broad | $0.75 | 16,864 | 146 | $110.11 | $670.69 | 30 | 16.42% | 20.55% |
| 21264 MB 运动 | gym tank tops woman | broad | $0.89 | 19,513 | 103 | $99.49 | $387.81 | 18 | 25.65% | 17.48% |
| 21264 MB BRA | sports bra tank top | broad | $0.89 | 8,106 | 82 | $76.72 | $302.40 | 13 | 25.37% | 15.85% |
| 21264 MB BRA | workout tank with built in bra | broad | $0.87 | 13,761 | 82 | $74.98 | $156.93 | 7 | 47.78% | 8.54% |
| 21264 MB BRA | built in bra tank tops for women | broad | $0.82 | 6,114 | 76 | $67.74 | $171.92 | 8 | 39.40% | 10.53% |
| 21264 MB 运动 | yoga tops for women | broad | $0.85 | 6,865 | 61 | $53.21 | $250.27 | 12 | 21.26% | 19.67% |
| 21264 MB 船领 | boat neck tank top built in bra | broad | $0.83 | 8,557 | 55 | $48.71 | $127.94 | 6 | 38.07% | 10.91% |
| 21264 MB 运动 | running tank tops for women | broad | $0.88 | 8,622 | 42 | $39.78 | $62.97 | 3 | 63.17% | 7.14% |
| 21264 MB 船领 | +boat neck tank top built in bra | broad | $0.88 | 1,163 | 37 | $33.56 | $172.92 | 8 | 19.41% | 21.62% |
| 21264 MB 船领 | boat neck tank top | broad | $0.88 | 2,701 | 31 | $30.29 | $102.94 | 5 | 29.42% | 16.13% |
| 21264 MB BRA | built in bra workout tops for women | broad | $0.80 | 2,606 | 34 | $28.76 | $92.96 | 4 | 30.94% | 11.76% |
| 21264 MB 运动 | workout tank tops for women | broad | $0.81 | 3,111 | 28 | $23.03 | $108.94 | 5 | 21.14% | 17.86% |
| 21264 MB 运动 | yoga tank tops for women | broad | $0.85 | 5,009 | 24 | $21.76 | $51.96 | 3 | 41.88% | 12.50% |
| 21264 MB BRA | padded tank tops for women | broad | $0.88 | 4,100 | 21 | $20.16 | $0.00 | 0 | ∞ | 0.00% |
| 21264 MB at | +attraco tank top | broad | $0.75 | 1,609 | 27 | $19.52 | $51.98 | 2 | 37.55% | 7.41% |
| 21264 ME/MP 船领 | boat neck tank top | phrase | $0.82 | 638 | 14 | $11.24 | $59.98 | 2 | 18.74% | 14.29% |
| 21264 ME/MP 船领 | boat neck tank top | exact | $0.87 | 475 | 13 | $10.68 | $0.00 | 0 | ∞ | 0.00% |
| 21264 MB BRA | sewn in bra tank tops for women | broad | $0.83 | 1,135 | 9 | $7.94 | $0.00 | 0 | ∞ | 0.00% |
| 21264 MB at | attraco ribflex | phrase | $0.78 | 705 | 11 | $7.88 | $85.96 | 4 | 9.17% | 36.36% |
| 21264 ME/MP 船领 | boat neck tank top built in bra | exact | $0.85 | 72 | 9 | $7.48 | $42.97 | 2 | 17.41% | 22.22% |
| 21264 MB 船领 | boat neck tank top | phrase | $1.10 | 174 | 4 | $4.38 | $0.00 | 0 | ∞ | 0.00% |
| 21264 MB 运动 | pilates tank tops for women | broad | $0.95 | 578 | 1 | $0.95 | $0.00 | 0 | ∞ | 0.00% |
| 21264 MB at | attraco ribflex workout tank tops with built in bra | exact | $0.75 | 3 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21264 MB at | attraco tank top built in bra | exact | $0.75 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21264 MB at | +attraco ribbed workout tank tops for women | broad | $0.70 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21264 MB BRA | pilates tops women built in bra | broad | $0.85 | 11 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21264 MB BRA | workout tops with built in bra | broad | $0.94 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21264 MB 船领 | +boat+neck tank top | broad | $1.20 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21264 MB 船领 | boat neck tank top built in bra | exact | $0.85 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21264 MB 船领 | boat neck tank top | exact | $0.85 | 0 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |
| 21264 ME/MP 船领 | scoop neck workout tops for women | exact | $0.82 | 3 | 0 | $0.00 | $0.00 | 0 | 0.00% | 0.00% |

## 五、搜索词表现（Top 50 / 1818 条）
| 活动 | 搜索词 | 匹配 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|---|---|---|---|
| 21264 MB at | attraco tank top built in bra | broad | 16,100 | 135 | $102.09 | $630.71 | 28 | 16.19% |
| 21264 MB BRA | attraco tank top built in bra | broad | 3,172 | 44 | $36.42 | $308.39 | 15 | 11.81% |
| 21264 MB BRA | tank tops with built in bras | broad | 1,519 | 31 | $27.37 | $0.00 | 0 | ∞ |
| 21264 MB BRA | tank tops with built in bras | broad | 2,368 | 26 | $26.18 | $298.86 | 14 | 8.76% |
| 21264 MB 运动 | athletic tank tops for women | broad | 3,165 | 23 | $22.83 | $137.94 | 6 | 16.55% |
| 21264 MB BRA | built in bra tank tops for women | broad | 405 | 20 | $18.05 | $22.99 | 1 | 78.51% |
| 21264 MB 运动 | tank tops with built in bras | broad | 889 | 18 | $16.90 | $22.99 | 1 | 73.51% |
| 21264 MB BRA | tank top with built in bra | broad | 2,221 | 16 | $15.60 | $202.88 | 9 | 7.69% |
| 21264 MB BRA | tank with built in bra for women | broad | 322 | 17 | $15.16 | $22.99 | 1 | 65.94% |
| 21264 MB BRA | built in bra tank | broad | 3,970 | 16 | $15.04 | $22.99 | 1 | 65.42% |
| 21264 Auto 同 | built in bra tank tops for women |  | 522 | 17 | $14.33 | $116.15 | 5 | 12.34% |
| 21264 MB BRA | tank with built in bra | broad | 298 | 16 | $14.24 | $22.99 | 1 | 61.94% |
| 21264 MB BRA | ribbed workout tank tops for women | broad | 1,030 | 13 | $13.13 | $142.94 | 6 | 9.19% |
| 21264 MB BRA | built in bra tank tops for women | broad | 478 | 14 | $13.09 | $19.99 | 1 | 65.48% |
| 21264 MB 运动 | workout tops for women | broad | 1,459 | 13 | $12.76 | $19.99 | 1 | 63.83% |
| 21264 MB BRA | ribbed tank with built in bra | broad | 463 | 13 | $12.64 | $102.95 | 5 | 12.28% |
| 21264 MB 运动 | tank tops with built in bras | broad | 779 | 13 | $12.57 | $62.97 | 3 | 19.96% |
| 21264 MB BRA | tank top with built in bra | broad | 303 | 14 | $12.45 | $45.98 | 2 | 27.08% |
| 21264 MB BRA | built in bra tops for women | broad | 225 | 14 | $12.15 | $0.00 | 0 | ∞ |
| 21264 MB 运动 | built in bra tank tops for women | broad | 178 | 13 | $11.83 | $19.98 | 1 | 59.21% |
| 21264 MB 运动 | workout tank tops woman | broad | 1,973 | 12 | $11.80 | $0.00 | 0 | ∞ |
| 21264 MB BRA | ribbed tank tops for women built in bra | broad | 665 | 11 | $10.97 | $0.00 | 0 | ∞ |
| 21264 MB 运动 | athletic tank tops for women | broad | 882 | 11 | $10.73 | $0.00 | 0 | ∞ |
| 21264 MB BRA | built in bra tank tops for women | broad | 207 | 12 | $10.60 | $39.97 | 2 | 26.52% |
| 21264 MB BRA | built in bra tops for women | broad | 168 | 12 | $10.42 | $0.00 | 0 | ∞ |
| 21264 MB BRA | built in bra tank | broad | 1,755 | 11 | $10.01 | $45.98 | 2 | 21.77% |
| 21264 Auto 紧+宽 | built in bra tank tops for women |  | 607 | 13 | $9.84 | $0.00 | 0 | ∞ |
| 21264 MB BRA | tank tops with built in bras | broad | 1,140 | 10 | $9.83 | $25.99 | 1 | 37.82% |
| 21264 ME/MP 船领 | boat neck tank top | exact | 245 | 12 | $9.77 | $0.00 | 0 | ∞ |
| 21264 MB BRA | workout tank with built in bra | broad | 263 | 10 | $9.17 | $42.98 | 2 | 21.34% |
| 21264 MB BRA | built in bra tank top | broad | 143 | 10 | $8.87 | $39.98 | 2 | 22.19% |
| 21264 MB 船领 | tank tops with built in bras | broad | 749 | 10 | $8.54 | $19.99 | 1 | 42.72% |
| 21264 MB BRA | built in bra tank | broad | 1,547 | 9 | $8.31 | $0.00 | 0 | ∞ |
| 21264 Auto 紧+宽 | tank with built in bra |  | 648 | 11 | $8.18 | $0.00 | 0 | ∞ |
| 21264 MB BRA | ribbed tank tops for women | broad | 217 | 8 | $8.01 | $0.00 | 0 | ∞ |
| 21264 MB 运动 | high neck workout tank tops for women | broad | 239 | 8 | $7.95 | $19.99 | 1 | 39.77% |
| 21264 MB 运动 | racerback tank tops for women | broad | 535 | 8 | $7.94 | $85.96 | 5 | 9.24% |
| 21264 Auto 紧+宽 | danysu tank top built in bra |  | 741 | 10 | $7.89 | $22.99 | 1 | 34.32% |
| 21264 MB at | attraco tank top built in bra | broad | 196 | 10 | $7.73 | $19.99 | 1 | 38.67% |
| 21264 Auto 同 | attraco tank top built in bra |  | 101 | 9 | $7.46 | $9.99 | 1 | 74.67% |
| 21264 MB BRA | tank top built in bra | broad | 84 | 8 | $7.23 | $0.00 | 0 | ∞ |
| 21264 MB 运动 | workout tank tops woman | broad | 575 | 7 | $7.04 | $0.00 | 0 | ∞ |
| 21264 MB BRA | tanks with built in bra | broad | 153 | 8 | $6.98 | $0.00 | 0 | ∞ |
| 21264 MB BRA | attraco tank top built in bra | broad | 45 | 8 | $6.75 | $68.97 | 3 | 9.79% |
| 21264 ME/MP 船领 | boat neck tank top built in bra | exact | 38 | 8 | $6.64 | $42.97 | 2 | 15.45% |
| 21264 Auto 同 | tank tops with built in bras |  | 247 | 8 | $6.63 | $19.99 | 1 | 33.17% |
| 21264 MB BRA | built in bra tanks for older women | broad | 52 | 7 | $6.40 | $0.00 | 0 | ∞ |
| 21264 Auto 紧+宽 | built in bra |  | 283 | 8 | $6.19 | $105.95 | 5 | 5.84% |
| 21264 MB BRA | tops with built in bra | broad | 51 | 7 | $6.17 | $39.97 | 2 | 15.44% |
| 21264 MB BRA | white tank top built in bra | broad | 109 | 7 | $6.12 | $0.00 | 0 | ∞ |

## 六、广告位分布
| 广告位 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS | 花费占比 |
|---|---|---|---|---|---|---|---|

## 七、广告组（7 个）
| 活动 | 广告组 | 曝光 | 点击 | 花费 | 销售额 | 订单 | ACoS |
|---|---|---|---|---|---|---|---|
| 21264 MB BRA | 21264 MB BRA | 117,133 | 1,141 | $1,033.12 | $3,609.22 | 166 | 28.62% |
| 21264 Auto 紧+宽 | 21264 Auto 紧+宽 | 59,421 | 685 | $535.53 | $1,966.70 | 91 | 27.23% |
| 21264 MB 运动 | 21264 MB 运动 | 87,901 | 567 | $534.04 | $2,372.16 | 112 | 22.51% |
| 21264 Auto 同 | 21264 Auto 同 | 44,469 | 307 | $246.43 | $1,285.69 | 61 | 19.17% |
| 21264 MB at | 21264 MB at | 19,181 | 184 | $137.51 | $808.63 | 36 | 17.01% |
| 21264 MB 船领 | 21264 MB 船领 | 12,595 | 127 | $116.94 | $403.80 | 19 | 28.96% |
| 21264 ME/MP 船领 | 21264 ME/MP 船领 | 1,188 | 36 | $29.40 | $102.95 | 4 | 28.56% |

## 八、洞察与建议
1. **整体表现**：7 个活动合计花费 $2,632.97、销售额 $10,549.15、ACoS 24.96%、订单 489 单、ROAS 4.01。广告销售额占店铺净销售额（ASoAS）口径见 Brief。
2. **预算使用率 85%**：7 活动每日预算合计 $103，30 天上限 $3,090，实际花费 $2,633（85%）。花费接近预算上限，注意部分活动 Out of Budget 限制曝光。
3. **高效活动**：21264 Auto 同（ACoS 19.2%，61单）、21264 MB at（ACoS 17.0%，36单） 表现健康，可适当加预算放大。
4. **建议否定词**：搜索词中花费 ≥$15 但零订单的词共 1 个（合计花费 $27.37）：tank tops with built in bras（$27.37）。建议添加为否定关键词。
5. **低效关键词**：关键词中花费 ≥$10 零订单的共 2 个（合计 $30.84）：padded tank tops for women（$20.16）、boat neck tank top（$10.68）。建议降价或暂停。
6. **品牌词效应**：品牌相关搜索词（含 attraco）共 82 单、花费 $186.35、销售额 $1,769.66、ACoS 10.5%（如适用），品牌搜索转化效率高，值得观察自然排名与品牌词广告占比。
7. **主力关键词**：tank tops with built in bras（broad，花费 $426.11，ACoS 33.77%）、tank with built in bra for women（broad，花费 $168.57，ACoS 36.35%）、sleeveless workout tops for women（broad，花费 $168.09，ACoS 17.25%） 为花费最高关键词，需持续监控。

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*数据来源：领星广告报表接口快照（2026-09-28），周期 2026-08-30 ~ 09-28（近30天）。自动活动无关键词/搜索词明细（可在页面 Targeting 报表查看）；广告位/广告组/每日覆盖全部活动。*